The Role:
Reporting to the Director level, Marketing, the Marketing Manager is responsible for achieving the Company’s short and long-term marketing strategies through the strategic planning and execution of various national/regional marketing campaigns and projects. The position is also responsible for using applicable marketing channels in accomplishing all required marketing deliverables.
Major Responsibilities:
1. Customer Lifecycle Development
Responsible for developing the user growth/retention strategy, integrating the internal and external resources through the market analysis, and integrating the user growth strategy execution with the merchandising, store operation and eCommerce teams.
Responsible for customer lifecycle development, find business opportunity and output targeted operational strategies, and promote implementation in day-to-day marketing activities.
Be sensitive to data, good at using data analysis to gain T&T customer insight into the user’s current situation, segmentation profile, shopping behavior and support decision-making.
Be good at user identification and hierarchical initiatives for different latitudes such as user profile, channel basket, registration, repeat purchase, consumption, able to diagnose and analyze user activity through DAU, MAU and other user activity indicators and provide targeted customer strategy.
2. Digital Marketing
Familiar with CRM tools and ability to build analytics, tracking tools, reporting dashboard and optimization, with good business acumen, sensitive to market and competitor strategy, be able to take quick actions.
Develop customer marketing strategy and deploy campaigns across digital marketing tools, email marketing, social media, and marketing communication channels on user personas and user purchase journeys, with a focus on acquiring and retaining high CLV customers.
Strategic overview for marketing and social media planning & day-to-day execution, develop SEO/SEM related initiatives and be actively involved in SEO optimization efforts.
3. Advertising & Promotion
Develop and coordinate the implementation of marketing strategies and activities related to the company’s national brand. Including, but not limited to event marketing, product management, loyalty programs, and target marketing campaigns.
Develop promotional and advertising plans for stores and online eCommerce with innovative designs and creative promotional concepts to deliver sales/marketing objectives.
Support business units on key initiatives, and provide communication support and counsel to executive and functional business areas.
Knowledge, Skills and Ability Requirements:Knowledge, Skills and Ability Requirements:
Possess a minimum of 8 years’ marketing experience, retail, digital or eCommerce background is an asset.
Proven success in branding, marketing strategy, advertising, and solid experience in retail industry.
Completion of bachelor’s degree in business, with focus on marketing or communications preferred.
Experience in working within a demanding fast-paced or retail environment, and knowledge in online/offline customer insight will be an asset.
Demonstrated good leadership with ability to engage and develop team members.
Must be able to collaborate effectively across all levels of the organization and with external stakeholders.
Strong written and verbal communication, copywriting, proofreading skills in both English and Chinese, creatives and innovative with good attention to detail.
Ability to work independently, problem solving and interpersonal skills.
Excellent knowledge of the Windows software (Word, Excel, PowerPoint).
Optimistic and realistic, full of passion, full of positive energy.
Benefit
Extended Health Care Insurance
Basic Dental Care Insurance
Group life Insurance and AD&D Insurance
Vision Care Insurance
Long term disability Insurance
Staff Purchase Discount
Safety continues to be T&T Supermarket’s top priority. We’ve established health and safety policies and measures to ensure our Stores, Food Processing & Production Centres and Warehouse & Distribution are as safe as possible.
Professional occupations in advertising, marketing and public relations includes professionals in advertising, marketing and public relations who analyse, develop and...
Apply For This JobThe Assistant Marketing Manager provides support to the Area General Manager, Marketing in the creation, organization, execution and supervision of...
Apply For This Jobwww.maplemutual.com phone: 519.683.4484 toll free: 1.888.736.4705 fax: 519.683.4509 October 28th, 2022 Employment Opportunity We are recruiting for a Claims Manager....
Apply For This Job**THIS IS NOT A REMOTE POSITION. THIS POST IS FOR APPLICANTS PRIMARILY BASED IN SASKATOON** Hiring Representatives Immediately We are...
Apply For This JobWork Term: Permanent Work Language: English Hours: 35 to 40 hours per week Education: Secondary (high) school graduation certificate Experience:...
Apply For This JobRequisition ID: 122961 Join the Global Community of Scotiabankers to help customers become better off. Investment Specialist As an Investment...
Apply For This Job