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The Role:
As our B2B Marketing Manager, your primary focus will be on lead generation to increase sales for AOT’s flagship product formsflow.ai.
Responsibilities:
- Craft strategies for all Marketing efforts, including Digital, Advertising, Communications, and Creative.
- Prepare and manage monthly, quarterly and annual budget requirements for the Marketing department.
- Ensure our brand message is strong across private and public sectors and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
- Analyze customer behavior and determine new market segments..
- Understand and monitor competition (acquisitions, pricing changes, and new products and features).
- Coordinate sales and marketing efforts to boost sales and product adoption.
- Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
- Responsible for engaging with product experts to identify key product content to develop future marketing strategies.
- Oversee our product marketing efforts including positioning, messaging, and collateral
- Articulate what our product is and the value it provides to users
What you have:
- Work experience as Head of Marketing or Marketing Manager Required B2B industry experience with a preference for the tech sector.
- Experience developing and implementing successful marketing strategies ideally in both public and private sectors
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- BSc or MSc degree in Marketing or relevant field.
- Proven 5+ years of experience as Head of Marketing, Director of Marketing or a similar role.
- Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred.
- Outstanding knowledge of web analytics and SEO, and digital advertisement best practices.
Some of our perks:
- A culture of innovation, diversity, and inclusivity!
- 16 days of paid time off to start and increasing as time goes on!
- 5 paid sick days – take care of yourself or your family
- Competitive health benefits right from the start.
- Flexible work schedule – work when you can.
- Remote work/ Travel & work
- Brand new laptops and other equipment that allows you to work from home comfortably!
- A professional development budget with many opportunities for training & career growth.
- Fun Company Events!
- Celebrations – Lunch is on us for your Birthday & Work Anniversary!
- RRSP Matching – we want to help you plan for the future!
About AOT Technologies:
AOT Technologies is an award-winning, Victoria-based IT Consulting company that specializes in application integration and analytics. We work with various government entities, large enterprises, and start-ups to build world-class software. Our flagship product is formsflow.ai which is free and open-source software that empowers our clients to serve people better.
We are proud of our inclusive workplace, coaching culture, and the expertise we provide. AOT Technologies is Great Place to Work Certified™, awarded as one of the Best Workplaces™ in British Columbia, and the recipient of the Maclean’s Growth 500 award.
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We thank you for your interest in joining AOT Technologies! While we welcome all applicants, only those who are selected for an interview will be contacted.*
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We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status._
Job Type: Full-time
