Mercedes-Benz Canada Inc. Looking for Brand Experience Specialist at Mississauga, ON Full Time

What it means to be a star

Without the stars that represent a team, a brand alone is incomplete.

Mercedes-Benz Canada represents not only the world’s oldest automotive brand, but one that is at the cutting-edge of sustainability, design, technology, fashion and popular culture.

The iconic three-pointed star is always looking for the best and brightest to support its growth as a true luxury brand.

We are seeking individuals who want to be in the driver’s seat of this transformation, working alongside talented colleagues who represent the Mercedes-Benz values and who are ready to add their talent to the brand’s ever-evolving story.

How your role will add to the story

We are looking for a Brand Experience Specialist who is responsible for the strategic development, conceptualization and end-to-end planning, executing and evaluation of events in support of marketing objectives for Mercedes-Benz Canada. The candidate reports to the Brand Engagement & Partnerships Manager.

A day in the life

• Lead the development and execution of best-in-class events aligned with the global brand strategy, latest product positioning and MBC requirements including sponsorships, consumer programs, media programs, driving programs, retail experiences, townhalls, all manager meetings, dealer meetings, recognition programs, holiday party, and ad hoc requests.
• Coordinate all planning and logistical matters related to a successful event including: sourcing and briefing agency partner, establishing workback schedules, sourcing venues, preparing supplier RFPs and contracts, coordinating audio-visual, confirming food and beverage requirements, overseeing guest management (invitation, registration, rooming lists, etc.), event set-up and tear down, guest logistics, all aspects of on-site hospitality, gifting, and other related tasks.
• Work with internal subject matter experts to identify opportunities for amplification ensuring a cohesive experience across all touchpoints.
• Work cross functionally to ensure all internal and external stakeholders are informed and engaged to collaboratively help deliver a flawless execution of all programs.
• Assist in the planning of Mercedes-Benz Canada’s integrated brand experience plan.
• Maintain current partnerships and continuously evaluate the relationship to identify future opportunities with a focus on continuing to build and elevate Mercedes-Benz and its sub-brands in Canada.
• Manage administrative processes and approvals related to partnership & sponsorship activations with an emphasis on following clear processes as prescribed by the Compliance team.
• Manage financial resources, ensuring maximum efficiency and high performance. This includes individual event budget preparation and monitoring, with an emphasis on following clear processes as prescribed by the Finance and Controlling teams.
• Lead monitoring, analytics and support of CRM initiatives, measurement, strategic recommendation and presentation to management in terms of lead generation and sales funnel targets.
• Oversee the preparation of event wrap up reports.

Mercedes-Benz Canada is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. While we thank every applicant for their interest in joining our iconic brand, we will only contact applicants selected for an interview.

Testimonials from several Mercedes-Benz Canada stars, from an intern to an executive:

“Mercedes-Benz is more than a car brand; it’s a futuristic, technological brand continuing to research and evolve its strategy as a digital and luxurious company, all while championing sustainable initiatives.”

“This company grants its members the opportunity to professionally grow and discover the extent of the brand and its presence in all countries. You are granted the opportunity to drive innovation in several sectors, as this company allows you to take your career wherever you like with our very robust framework of opportunities, whether it’s rotations, international assignments, education programs and more.”

“As an intern, I feel a great sense of responsibility and accountability at Mercedes-Benz. The high level of responsibility and contribution found in our internship programs is unlike my experience anywhere else.”

“Most people, if not everyone, seek a great balance of life at work and outside of it. At Mercedes-Benz, not only does your work life grant you exciting opportunities, but you are also afforded great understanding of your time outside of work – including the right to disconnect.”

“Working for Mercedes-Benz, it’s certainly the brand and the pillars – but at the end of the day, once you’re in, it’s about the people, the experience, diverse cultures and backgrounds, everyone’s experience driving in one direction.”

• Post-secondary diploma/degree with a concentration in Event Management, Marketing and/or Communications, or equivalent experience.
• Minimum of 5 years’ experience in experiential marketing.
• Hands-on experience managing agency partners.
• Strong working knowledge of analytics, with a solid understanding of various approaches to gathering data and interpreting results to gain insights.
• Proficiency in Microsoft Office Suite
• Excellent interpersonal skills and experience managing internal and external stakeholders
• Excellent written and oral communication skills
• Strong organizational skills with the ability to multitask
• Exceptional customer service skills with the desire to exceed expectations
• Strong strategic, analytical, and critical thinking skills
• Ability to effectively respond to and meet the needs of a diverse client base
• Ability to manage multiple time-sensitive, complex priorities
• Ability to meet deadlines and work in a cooperative manner
• Valid G driver’s licence required
• Occasional travel required (event based)
• Potential evening and/or weekend work required
• Bold, innovative and enjoy challenging yourself
• Honest and professional, a strong team player
• Big picture thinker, go-getter, self-starter

Being a Mercedes-Benz star has its benefits:

• Commitment to inclusion & diversity
• Engaging corporate culture
• Ever-evolving brand strategy granting opportunities to build business acumen
• Training development and career growth opportunities
• Benefits to support work-life balance/integration
• A strong portfolio of corporate social responsibility initiatives
• State of the art working facilities
• Vehicle purchase and experience programs
• Comprehensive health, dental, and pension programs
• Recognition rewards and discount programs