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E INC is the parent company of EBlock and EDealer, unifying our approach to products, services, and strategies under one vision and one mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail experiences. Our brands and technologies make it easy for a vehicle to move between buyers and sellers throughout its entire ownership lifecycle. https://e.inc
About EDealer:
EDealer is a website and software supplier for the Automotive Industry. Our mission is simple: To ensure car dealers build great business and manage inventory. Steadfast in our commitment to create exceptional learning experiences for our clients, we are a passionate group of integrity-powered leaders who love to learn, grow and make a difference. Today we are focused on Merchandising Automation and Vehicle Optimization. Consistent with our long-term goals, our objective is to reduce the time required by dealers to reach the maximum number of customers with consistent accurate, merchandised inventory.
Role Summary
As a Brand Marketing Manager at E INC, you will be responsible for leading your brand. You will lead the overall, cross-channel, integrated marketing experience starting with the brand, messaging, communications, design, social media, multimedia, etc. You and your team will partner with Sales to create a marketing plan that will grow new and existing customers as well improve the overall brand health within the industry. You will organize marketing launches from beginning to end, and form future marketing strategies. You will be a key member of the cross-functional brand team, working alongside Product, Engineering, Sales, Operations and other cross-functional teams and the rest of the global marketing team to design and deliver effective, audience insights-driven, results-focused marketing campaigns.
What You Will Do:
Develop and execute innovative full funnel integrated marketing plans for your brand, to drive customer and industry education, engagement, and product adoption.
Oversee the positioning, strategy and development of our products that support our clients while working closely with XFN leadership for your brand.
Develop thought leadership materials and content, customer and executive presentations, and case studies to better engage customers and the industry.
Work with a large group of stakeholders to set/manage marketing budgets
Source, secure and manage agencies.
Amplify your brand’s message, best practices and perspectives to our customers and our industry peers via events and other direct customer communications channels.
What You Will Need:
6 years in marketing, with experience in B2B marketing/brand marketing.
Experience effectively delivering multiple projects in a very fast-moving environment, project management (including agency management), campaign and event planning and execution.
Analytical skills and the ability to develop market insights, marketing strategy and analyze campaign effectiveness (including Return on Investment).
Demonstrated capacity to roll out complex, multi-touch marketing campaigns.
Distinctive problem-solving, strategic and analytical capabilities.
Excellent written and verbal communication skills.
Demonstrated ability to develop media strategies for brand & direct response objectives, manage campaign execution, and analyze campaign effectiveness/ROI.
Experience working at or managing external media agency relationships
Experience marketing a digital product, preferred
Experience with Account-Based-Marketing, preferred
Experience with promotional marketing, preferred
Positive and collaborative teammate, preferred
Demonstrated experience working in a fast-paced, ever-changing environment, with a track record of strong execution and a collaborative mindset, preferred
E INC is a growing company that is continuing to evaluate our ongoing commitment and investment in our team members with:
Competitive pay
Sales Incentive Bonus
Medical, Dental & Vision
401k/RSP with Match
Paid time off (Vacation, Personal, Volunteer)
Flexible working environment
Continuous Learning
And an amazing culture to top it all off!
E INC is an equal opportunity employer and affirmatively seeks diversity in its workforce. E INC recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age disability, genetic information, ethnic or national origin, marital status, veteran status, or any other protected by law. EOE Minorities/Females/Protected Veterans/Disabled
