Sysco

Reports To

Controller

Location

Winnipeg

Type

Full-Time, Salaried

Closing Date

Open until filled

Company Overview

Sysco connects the world to share food and care for one another. Sysco leads from the heart of food and service to deliver the freshest of foods and ideas to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Our customers can count on us to deliver on-point products and solutions since only Sysco is the global leader, sitting at the heart of innovation supply, delivery, culinary and more.

With over 57,000 associates and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations. For fiscal 2021 that ended July 3, 2021, the company generated sales of more than $51 billion.

Sysco, one of Canada’s Best Employers 2022, as listed by Forbes, is dedicated to our global corporate social responsibility goals and to creating a diverse and inclusive workplace. We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.

Sysco is more than just a place to work. Our passion for food and our customers has made us the industry leader. To remain on top, we will continue to think bigger, work harder and never give up. Are you ready to drive success?

For more information, visit www.sysco.ca or follow us @SyscoCanada at facebook.com/SyscoCanada; twitter.com/SyscoCanada or instagram.com/SyscoCanada

For a full list of opportunities, visit www.sysco.ca/careers

Role

This position will be responsible for supporting the execution of the company’s digital marketing strategy leveraging various technologies including Salesforce Marketing Cloud. The Email Marketing Manager will focus on generating qualified leads, designing and executing digital marketing campaigns, measuring engagement and sales impact, and optimizing campaign creative/strategy. Their goal is to effectively support enterprise sales goals and brand objectives through digital marketing efforts.

Role Responsibilities

Responsible for executing email marketing strategies that drives customer engagement and retention. Generate qualified leads and drive conversions impacting sales goals.
Lead the email/marketing automation strategy and associated marketing, lead generation and sales campaigns end-to-end, including planning, targeting (segmentation), automated/drip campaigns, customer journeys, setup, testing, execution, optimization, and reporting.
Generate awareness of the brand and products, in addition to running business as usual email operations and marketing calendar campaigns.
Implement best practices, for email marketing and take the initiative to develop technology to maximize efficiency, improve automation, and leverage it to nurture and engage customers via ongoing digital interactions and cross-functional channels.
practices.
Responsible for compliance with all Policies and Standard Operating Procedures (SOPs) comprising Sysco’s Food Safety Program, specific for the assigned role.
Assist Food Safety Program Manager in ensuring compliance to Sysco’s Food Safety Program that leads to compliance with third party certification and customer requirements.
Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
Perform other duties as assigned.

Qualifications/Skills/Job Requirements

Previous experience with Salesforce Marketing Cloud – previously ExactTarget (Content Builder, Journey Builder, Automation Studio, CloudPages, Triggered Emails, Ad Studio, Interaction Studio, Interactive Forms etc.)
Proficient with marketing automation tools – must have used platforms like Salesforce Marketing Cloud (previously ExactTarget), MailChimp, Constant Contact, Marketo or similar.
Working knowledge of email marketing, lead nurturing and marketing automation
Hands-on with HTML and email development – familiarity with mobile responsive email templates
Knowledge of the latest digital marketing trends and being able to incorporate best practices and tech advances in the email space
Understanding of Commercial & Transactional messaging – subscriber management and email deliverability.
Consent requirements and CASL, CAN-SPAM compliance
Bachelor’s degree or equivalent work experience.
Three (3+) years of experience in Salesforce Marketing Cloud (SFMC), marketing automation administration, developing and implementing marketing campaigns required (email marketing, SMS/Push messaging, Ad Studio, digital marketing)

Internal candidates apply via the Career Centre on your HR Portal / ADP Workforce Now.

External candidates submit cover letter & resume via www.sysco.ca/careers

Our Purpose

Connecting the world to share food and care for one another

Our Mission

Delivering success for our customers through industry-leading people, products, and solutions

Our Identity

Together we define our future of foodservice and supply chain

Sysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.

Here’s a sample of the many benefits Sysco associates enjoy:

Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts

Short-Term and Long-Term Disability
Life Insurance
Company Pension Plan
Group RRSP
Employee and Family Assistance
Stock Purchase Plan
Unlimited on-line learning
Sysco product discounts
Preferred vendor discounts
Associate Resource Groups

(*benefits may vary based on location or bargaining unit)