Vendasta Looking for Product Marketing Manager at Saskatoon, SK Full Time

• This position is open for consideration of candidates in both Saskatoon, SK as well as remotely across Canada (dependent on experience)

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team! This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace™ for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.

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About the Job*
We are looking for a Product Marketing Manager to take our innovative new products to market. The Product Marketing Manager position is a downstream marketing role that will work closely with Product Managers and the Director of Product Marketing to develop marketing collateral, sales training support, website content, product presentations, and other material in order to drive demand and adoption of our products. The Product Marketing Manager will support the sales, customer success, support, and marketing teams and is responsible for developing a comprehensive understanding of the industry, competitive landscape, and customer needs.

As a Product Marketing Manager, you will be responsible for the outbound and inbound marketing activities for your products. You will craft the messaging and positioning for products. You’ll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager, you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales and inbound channels.

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The impact you’ll have*

• Understand the buyer – be the expert on your buyers, their purchasing journey and their buying criteria; work with Product Managers to develop product positioning and messaging that differentiates our products in the market.
• Market expertise – gather competitive intelligence, market trends and new technologies to bring back to your product teams in driving innovation; be the expert on your competition and how to win against them. Serve as a subject matter expert to address technical questions from internal and external stakeholders.
• Marketing strategy – develop a marketing plan for the products you support, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
• Content production – write, edit, package, and publish content, including blog posts, case studies, newsletter, video graphics, webinars, and more.
• Launch coordination – plan the launch of new features, release schedules and manage the cross-functional implementation of the plan. Support Product Management, Sales and Success on Demand to develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, sales guides, and other content.

The value you’ll bring

• Bachelor’s degree or equivalent in business, marketing or communications
• 2+ years in a similar marketing role, B2B SaaS or software experience preferred
• Creative and business writer, exceptional attention to detail, excellent written and verbal communication skills, commitment to delivering high-quality work
• Exceptional organizational skills with meticulous attention to detail
• Ability to lead and manage multiple projects and execute with a sense of urgency
• Skilled at working with and leading cross-functional teams in a high-tech organization
• Strong problem solving and critical thinking with both qualitative and quantitative analysis skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• Highly-motivated with ability to work both independently and in a cross-functional team setting
• Approachable and passionate problem-solver

About Vendasta
So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketing … and much more! Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 60,000+ channel partners, serving over 5.5 million small to medium businesses worldwide!

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Perks*

• Benefits – health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta!
• Vacation – Minimum 3 weeks paid vacation per year; uncapped sick time policy.
• Employee Options Program – get in on Vendasta’s growth and success!
• Sweet Eats – On site cafeteria with beverages & snacks all day and free catered lunch every Friday
• Training & Career Development – Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more!
• Culture – comprised of our core values: Drive, Innovation, Respect, and Agility
• Social Events – Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more!
• Giving Back – endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.

Job Type: Full-time