Arterra Wines Canada Looking for Director, Digital Channels & E-commerce – Contract at Mississauga, Ontario, Canada Full Time

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Reporting to the Executive Vice President, Marketing & Digital and leading a team of five, the Director, Digital Channels & E-commerce will develop and lead Arterra’s e-commerce function. They will be responsible for shadow P&L (direct to consumer sales) and digital channel experience. Establish consumer (customer) care centre of expertise. Align operational and back-office processes to B2C standards. Provide expertise to Arterra as needed as it continues on its direct-to-consumer journey.

Key Responsibilities

• Direct to Consumer Sales. Drive direct-to-consumer channel sales (measured by shadow P&L) in support of all relevant Arterra brands. Structure strategies and plans to support continued growth in the direct-to-consumer channels. Augment current CRM, wine club subscription, and direct to consumer sales efforts. Direct the ecommerce channel’s sales, productivity, and profitability through analysis, ideation, and management.
• Exceptional service. Enhance and scale Arterra’s direct to consumer care & support function by enhancing processes, growing the team, and leveraging technology (e.g., Salesforce Service Cloud). Liaise with Operations to ensure optimized shipping solutions.
• Leading e-commerce channels. Build, maintain, and optimize e-commerce channels & practices. Lead and coach product manager(s) responsible for ongoing enhancements of online/mobile properties (e.g., Great Estates, Wine Rack). Establish KPIs for channel health and consumer experience. Collaborate with key vendors and partners responsible for channel operation and development.
• Enterprise collaboration. Work with Technology and Acquisition peers daily. Work with Marketing, Sales, Wine Rack leadership, and Operations as needed to advance Arterra’s e-commerce maturity and ensure an exceptional consumer experience. Incorporate a strong test-and-learn culture in collaboration with marketing for email activities to improve customer engagement, acquisition, and site conversion.
• Consumer centricity. Lead efforts to put the consumer at the centre of Arterra’s offerings & experiences. Think cross-product and cross-geography. Apply consumer-centric design thinking in channels and tactics.
• E-commerce expertise. Share, as needed, expertise in e-commerce, digital strategy, consumer-centric design, etc. Provide guidance to projects, initiatives, and functional areas. Act as a centre of excellence for digital/e-commerce transformation and (passively) populate knowledge through the rest of Arterra.

Qualifications

• Undergraduate degree in business, engineering, marketing, computer science, or a related field
• 7-10 years’ experience utilizing eCommerce technology which includes but is not limited to Content Management Systems, Order Management, Fulfillment, Catalog, Online Marketplaces
• Experience guiding consumer-facing eCommerce organizations towards aggressive growth plans through development and execution of merchandise strategy
• Success in driving focused performance and driving meaningful results
• Well-developed business acumen, strong strategic judgment, acute analytical skills, and demonstrated ability to use creative thinking and innovation
• 3 to 5 years leadership experience in a similar capacity
• Excellent communication skills required (both verbal and written). Experience interacting with senior business and functional managers, as well as executive management
• Bilingual (EN/FR) an asset

What We Offer

• Competitive salary and bonus
• Benefits and Pension Plan
• Product Allowances & Safe Ride Home Program
• An organization that cares about Corporate Social Responsibility
• Tuition reimbursement
• Training & Development Programs
• An opportunity to learn about the world of wine

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.