Football Canada Looking for Digital Content Manager at Ottawa, Ontario, Canada Full Time

Job Title: Digital Content Manager

Location: Ottawa, ON – Remote Work Available

Reports To: Director of Football Operations

About Football Canada: Football Canada is the national governing body for amateur football in Canada. Committed to promoting the growth, development, and success of football across the country, we strive to provide opportunities for players, coaches, and officials to excel in the sport. As part of our ongoing efforts to enhance our digital presence, we are seeking a dynamic and creative Digital Content Manager to join our team.

Position Overview: The Digital Content Manager will play a key role in growing and elevating Football Canada’s brand and digital content strategy. This individual will be responsible for creating engaging and compelling content across various digital platforms to promote football at all levels, from grassroots to the Olympic level. The ideal candidate can showcase Football Canada’s brand in an elite and professional manner to the media, stakeholders, and fans via the team’s various digital channels, all while ensuring that Football Canada’s digital presence aligns with the organisation’s strategic plan.

Key Responsibilities:

Brand Awareness:

·      Develop and execute strategies to significantly elevate and grow Football Canada’s brand awareness through digital channels.

·      Explore partnerships and collaborations that can contribute to increased visibility and recognition of the Football Canada brand.

Content Creation:

·      Develop and produce engaging and relevant digital content, including but not limited to text, images, videos, and graphics, to promote Football Canada’s activities, initiatives, events, and programs.

• Tailor content to resonate with diverse audiences, including players of all ages, officials, coaches, fans, and sponsors.
• Collaborate with internal team to ensure consistency in messaging and branding across all digital channels with a focus on the strategic plan.

Social Media Management:

• Manage, curate, and grow Football Canada’s social media channels, including, but not limited to, Facebook, X, Instagram, TikTok, LinkedIn, and YouTube.
• Implement social media campaigns to increase engagement, followership, and brand awareness across all platforms.
• Maintain cross-functional content calendars and trackers.
• Stay up to date on social media trends and industry best practices to enhance the organization’s social media presence.

Community Engagement

·      Develop and implement strategies that allow Football Canada to grow into a leader of the Canadian football online community.

·      Interact with football community, fans, and stakeholders online, responding to comments, messages, and inquiries in a timely and professional manner.

Analytics and Reporting:

• Utilize analytics tools to track and measure the selected KPIs of digital content and social media campaigns to inform strategic decision making.
• Provide monthly reports and insights to assess the effectiveness of digital strategies and recommend improvements for future campaigns.

Digital Marketing:

• Utilize email marketing tools to create and distribute newsletters, updates, and promotional materials.
• Participate in marketing and creative brainstorms to ensure that Football Canada continues to be an agile, nimble, and scalable brand that is constantly growing.

Website Maintenance:

• Update and maintain the organization’s website with fresh and relevant content.
• Collaborate with the web development team to implement enhancements and improvements.
• Monitor website analytics to assess user engagement and identify areas for improvement.

Event Coverage:

• Provide coverage and updates during Football Canada events in real-time.
• Collaborate with the event photography and/or videography staff to receive, upload and tag all incoming digital content that is captured on game days.
• Create post-event content to recap and highlight key moments..

Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or relevant experience in the field.
• Proven experience in digital content creation, and social media management tools (including but not limited to Hootsuite) preferably in the sports industry.
• Strong understanding of Canadian football and a passion for promoting the sport.
• Proficiency in graphic design tools, video editing software, and content management systems.
• Knowledge of analytics tools (W 4) and the ability to interpret data to drive content strategy.
• Experience working with an NSO / PTSOs is considered an asset.
• Bilingualism (French and English) in both written and verbal is considered an asset.
• Has a creative mindset and an eye for detail.
• A self-starter that works well with independently, as well as part of a small team.

How to Apply: Interested candidates should submit a resume, cover letter, salary expectations, and a portfolio of relevant digital content to jswarbrick@footballcanada.com

Please include “Digital Content Manager Application – [Your Name]” in the subject line. The application deadline is January 17^th, 2024.

Salary for this position is commensurate with experience and qualifications.

Expected start date: February 1^st, 2024.

Football Canada is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. We thank all applicants for their interest; however, only those selected for an interview will be contacted.