A world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know-how.
“Good for You, Good for the Planet” is Barilla’s purpose and the only way each person in the Group works and of which is an ambassador. It means caring for the wellbeing of people and the planet in everything Barilla does, from the field to consumption; it also means promoting open and transparent working relationships in the communities Barilla is part of.
Job Purpose:
Responsible for assisting in the development of the short and long-term strategic brand plans, specific accountabilities in brand activations across all channels. This person will report and work closely with the Associate Director of Marketing to successfully execute all consumer and shopper activities promoting Barilla’s brand equity and profitable growth in the market. Split: 80% B2C brand marketing/ 20% B2B Food Service marketing.
Responsibilities:
Other duties as assigned.
Qualifications:
Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard characteristics including, but not limited to, age, race, color, culture, ethnicity, nationality, faith, religion, gender, pregnancy, family status, sexual orientation, gender identity and/or expression, genetic information, veteran or protected veteran status, political opinions, health or disability.
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