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Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
243 Consumers Road, Toronto, Ontario, M2J 4W8
Take ownership and find more ways to care about our local store owners in a career at Shoppers Drug Mart Central Office / Store Support. Provide great service, specific expertise and actionable advice to support Associate-Owners and their staff in delivering the best health, beauty and convenience services to Canadians.
Why this role is important?
About Loblaw
L oblaw Agency is our newly minted, in-house creative agency within our Marketing Team and we are hiring many new exciting roles! At Loblaw Agency, we translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands!
Job Description
Reporting to the Associate Creative Director, the Copywriter will partner with Senior Graphic Designers /Art Directors to develop concepts and will write and edit of creative elements for Shoppers Drug Mart, Pharmaprix and associated brands. This includes copywriting for Marketing Campaigns, National Radio Campaigns, In-store Signage, Website Assets and Email Assets, Marketing Books, Permanent Store Graphics, Digital Media, etc. The Copywriter will be expected to ensure a seemless customer experience across all consumer touchpoints.
The Copywriter will work closely with Senior Copywriters as well as the Associate Creative Director to scope, plan and complete all projects and ensure that they are customer-centric, completed on time and are aligned with Shoppers Drug Mart brand standards.
They will be able to take high level creative and messaging direction and expertly apply it to multiple layouts and assets to form a cohesive marketing campaign. They will have the ability to take the lead on writing and developing concepts as well as execute existing concepts and lead complex digital campaigns while maintaining brand consistency and integrity.
Primary location will be our office at 243 Consumers Rd. Toronto ON . Loblaw has a flexible work arrangement, with a combination of remote and in-office work.
What You’ll Do:
Partner with Senior Graphic Designer/Art Director on concept development and messaging structure for all key campaigns; Develop concepts and copy for all customer-facing materials including In-store Signage, Out of home, newspaper, magazine, digital, direct mail, marketing books, flyer, broadcast (scripts for radio) etc.
Interpret strategic objectives and translate them into tactics that a design team can execute.
Ensure concepts are customer-centric and insights-driven
Attend briefing meetings, status meetings and kick off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for messaging.
Lead presentations of creative concepts and messaging to various marketing teams and Senior Management.
Ensure all projects meet brand standards and are completed on schedule.
Maintain brand consistency across all marketing communications.
Review talent castings and select the best voices for broadcast
Attend Radio Records and direct talent and production
Work with external agencies/partners and vendors and provide direction/edits and approvals on outsourced copy as the need arises
Use organizational skills to maintain systems and processes that provide structure to workflow of copy within the creative department.
Contribute to the creative process – alone or as part of a group – by generating ideas for marketing initiatives
What You’ll Need:
College or University degree with a focus on writing and communications
3-4 years of experience copywriting/advertising/communications. Retail copywriting experience, in-depth knowledge of pharmacy, digital and radio scripting are necessary.
Detail-oriented and able to understand business implications.
Excellent verbal and written communication skills.
Proofing and editing skills. Copy reviewed by their supervisor should be left largely unmodified.
Experience, researching, writing & editing marketing materials.
Conceptual thinker, loves to collaborate and share big ideas
Displays understanding of brand, industry and business needs.
Demonstrates creative thinking/problem solving.
Strong understanding of best practices usability for digital media
Detailed understanding of web information architecture and design
Demonstrate strong interpersonal skills, excellent organizational skills and attention to detail.
Superior multi-tasking skills with ability to operate under a fast-paced environment with tight timelines.
Ability to work independently and take on a leadership role when required.
Proficient in Microsoft Word and Excel.
Why work at Shoppers Drug Mart?
Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy .
Take ownership of your work and find more ways to care about your work, co-workers, customers and community.
How You’ll Succeed:
At Shoppers Drug Mart Inc. , we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.
Employment Type:
Full time
Type of Role:
Regular
Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.
