Responsibilities:
Build, plan & implement digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) & channels (organic vs. paid)
Research products, services and current strategies to identify new opportunities
Analyze & measure ROI and KPIs by way of standard traffic metrics and suggest solutions to measurably improve online content/web presence
Monitor & report SEO/SEM/Paid Social efforts including marketing and sales performance metrics to forecast trends
Keep up-to-date with changing market dynamics and proactively suggest new campaigns
Liaise with Marketing, Sales, Distribution, Design and Content teams to optimize campaign deployment, customer experience and brand consistency
Establish & share best practices in digital marketing by brand for larger team
Stay up-to-date with digital technologies developments including monitoring competition
Requirements:
5+ years as a Digital Marketing Strategist or Digital Marketing Manager with a hospitality company or commensurate agency background
Excellent verbal and written communication skills
Strong analytical and project management skills
Demonstrable experience with SEO/SEM and CRM software
Familiarity with Marketing Automation & Social Acquisition will be beneficial
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands on experience with online marketing tools and practices
Familiarity with web design and HTML
Degree in Marketing, Digital Technologies, Advertising or relevant field
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.
You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker.
**Applications will not be accepted via email or in person.
**We thank all applicants for their interest in Career opportunities with Northland Properties, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**
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