3P Learning Looking for Campaign Manager – AMER region at Calgary, AB Full Time

What will you love about this role?

At 3P Learning we can genuinely offer you a career with purpose and meaning. We build educational products that are the gold standard in global EdTech excellence. We build them to be motivational and engaging for children, and easy for teachers and educators to use. Our products, including Mathletics, Reading Eggs and Mathseeds are adored by millions all over the world. As a result of a recent merger, we are now Australia’s largest EdTech company.

We are seeking a passionate and self-motivated Campaign Manager to join our Northern Hemisphere based Marketing team, ideally based in Calgary.

What you will be doing…

Our Campaign Manager will be responsible for demand generation within the AMER region (Across Canada and the US) and will contribute to marketing activities within the region to meet and exceed sales and revenue objectives.

Key responsibilities will include:
Planning and execution of regional marketing campaigns

Optimization of campaign performance across the whole marketing content funnel from awareness to conversion, through to existing customer engagement

Reporting on campaign performance, identifying opportunities with marketing metrics and acting on these insights

Regionalisation of global marketing material for the US and Canadian markets

Managing day-to-day PPC campaigns and budget (including Facebook, Instagram, Google Search, and others)

Liaison with designers, printers, PR agency and other key suppliers/partners

Driving new trial subscriptions

Sourcing new routes to market

What we are seeking in this person

3-5 years of applicable B2B field or channel marketing experience in the Education or SaaS technology industry(preferred)

Marketing related degree, CIM qualification or similar

Strong background in PPC advertising

First-hand experience developing digital marketing campaigns across email, automated lead to MQL nurture, SEM, social media and customer research programs

Proven expertise using common online marketing and sales software including Salesforce, Marketing Cloud, MailChimp, HubSpot, Eloqua or similar

Working knowledge of associated marketing tools such as Google Analytics & social platforms.

Strong copywriting skills

Understanding of digital analytics to report on, and optimize email, campaign and website performance.

Superior communication and presentation skills, both written and oral

Strong project management and coordination skills; and ability to excel in a fluid, cross-functional and global team environment

Multi-tasking and the ability to effectively priorities competing tasks

High level of initiative and the ability to take ownership for a project from conception to completion

Strong Excel and metrics reporting skills

A good understanding of the state of the edtech market within North America

Why you will love working at 3P Learning

We know that people are at their best working where they feel most comfortable and productive, which is why we offer fully flexible work options to all 3P-ers. Our “Pea-flex” way of working empowers 3P-ers to work where and when suits them best. You can work from home, or in our Calgary office whenever you wish. We are also open to applications from people outside of Calgary who are able to effectively work from home.

You’ll love that we are a dynamic and growing ASX-listed business with a global presence but, at the same time, we are small enough to get stuck in and really make an impact. This is a fantastic opportunity to gain invaluable marketing experience and work with a team of supportive, caring, passionate, and driven marketers focused on improving education outcomes for students right across the globe.

We can’t wait to hear from you and look forward to sharing more about 3P and our amazing people and products.