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Acerta’s machine learning platforms leverage automotive assembly and vehicle data to detect the earliest indicators of future product failures. We help automakers optimize quality, safety, and reliability throughout the entire product life cycle, from the assembly line to the finish line.
As a Sales Development Representative (SDR), you’ll focus on and lead operations and outbound prospecting campaigns to generate new business opportunities. You will also focus on qualifying leads to pass to your team of Account Executives. Your primary focus will be new prospects and customers in the United States, Canada, and Europe.
We are looking for an experienced, energetic colleague – someone with a proven track record of success. We welcome an entrepreneurial tempo and the ability to work closely with our marketing and product colleagues.
To succeed in this role, you will need to bring a strong focus on business opportunities and sales. You will need to demonstrate motivation and the ability to crush your lead quotas and exceed expectations.
The ideal candidate can form and nurture relationships with some of the largest automotive companies in the world.
Key Responsibilities:
Use tools like Zoom Info and LinkedIn Navigator to find and research new prospects
Work closely and collaboratively with Account Executives to develop and implement appropriate prospecting strategies
Create a weekly target list and meet/exceed objectives for outreach volumes
Conduct high-volume prospecting to qualify leads through calls, emails, social media, and other channels
Write and update email templates
Set up prospecting cadences in HubSpot
Schedule and host initial discovery meetings
Follow up with inbound requests (e.g., leads generated on the website)
Qualify new leads and pass quality leads to the sales team
Nurture leads in the marketing funnel
Understand our products and services so you can sell the value to prospective customers
Maintain contacts, leads, and lists of top prospecting accounts in Salesforce CRM and HubSpot marketing automation tool
Track activities and report on results (e.g., number of outreaches/week, number of meetings booked, number of leads generated, etc.) in weekly sales meetings
Meet with the Canadian trade commissioners monthly
Identify the needs and challenges of the prospective customer
Maintain strong relationships with Sales & Marketing team, leveraging campaigns to aid in outbound reach outs
Collaboratively drive initiatives, experiments, and projects with new approaches to grow our cold and warm outbound efforts
Continuously improve the processes, analysis, and tactics used by Acerta’s sales and marketing teams
Continuously support the improvement of the SDR role and your ability to add value
Key Requirements:
Bachelor or Masters degree (field not important)
Minimum 3 years experience (full-time) in a successful pre-sales position with proven track record
Experience in selling SaaS from prospecting to concluding a deal
Experience finding and converting new leads at high volumes
Experience as an SDR/BDR within a Tier 1 Automotive supplier, an OEM or an autotech start-up is a plus
Experience with technical hardware (mechanical) and/or software projects is a plus
Valuable experience ranging from either prospecting leads, cold-calling, qualifying leads, driving an entire sales process, closing new business, researching good fit organisations and/or data-driven market research
Ability and some experience assessing business opportunities using data for informative decision making
Ambitious and result-oriented, with a customer-centric approach
Flexible mindset and open to new ways of working
You are required to have professional-level English
Excellent communication skills are a must when communicating with external customers and internal stakeholders.
Experience with Salesforce, SalesLoft, LinkedIn Navigator, HubSpot, and Zoom Info – or equivalent solutions
It’s a bonus if you have:
Fluency in French or German for the European market
