AIR Media Tech Looking for Chief Marketing Officer at Toronto, ON Full Time

AIR Media-Tech is in search of a genius.

Who is AIR?

AIR is a global Media-Tech company, the third-largest YouTube partner in the world in terms of traffic, and responsible for the development of more than 3,000 creators with an astronomical 20+ billion views each month. We’ve developed the largest ecosystem for creators on YouTube, Instagram, TikTok, and Facebook with over 50 products and services.

We:

• Develop YouTube video creator channels
• Promote artists on YouTube
• Help digital-first creators earn more
• Work with YouTube, Instagram, and TikTok
• Create advertising projects with brands and creators
• Set trends in the world of YouTube

We are looking for a dynamic person who can take our marketing department to the next level.

You will be working with the strongest team in your career.

We will offer the most exciting challenges in your career, including building international, omnichannel, performance-oriented marketing for the most complex audiences in dozens of countries.

We want a talented, intelligent, and deeply knowledgeable expert in digital marketing. Applicants should be able to understand complex matters, rely on numbers, develop new and creative approaches, and be excited to work in the area of psychology, UX, messaging, analytics, and influencers. Understanding how consumer interests are currently changing is vital.

At AIR Media-Tech, we are dedicated to creating outstanding products for creators. We’re looking for a person to lead a team focused on finding the most effective ways to convey our products and services to our target audiences.

What skills are we looking for?

• The ability to create projections, strategies, and solutions that lead to the achievement of business goals (products, marketing, communication)
• Real achievements in performance marketing and not just spending funds
• Excellent expertise in modern digital tools (paid promo/PPC, direct marketing, SEO, content, etc.)
• Understanding of more complex marketing models (guerilla, ambassador, influencer, affiliate)
• Experience in building data-driven marketing with a passion for analytics and the ability to notice details and patterns
• The ability to build a unit economy; understanding the main channels and marketing tools (CDJ, USP, value proposition roadmaps, etc.)
• Consistency
• The ability to correctly and carefully plan a budget
• Maturity. Strong leadership qualities and a love for people. Able to work efficiently without unnecessarily proving oneself or assert oneself over others
• Experience in launching new products on the market

Preferred Qualifications:

• Experience with YouTube, creators, influencer marketing, music artists, and their managers

• Experience in promoting products to international markets

• Experience in promoting SaaS products

Responsibilities:

Strategy

• The development of a marketing and communications strategy to build awareness among the target audience and partners’ growth in the ecosystem.
• Strategic marketing budget management to achieve the company’s business goals.
• Strategic content management to reach the target audience on platforms and all communication channels (in AIR CE).
• Strategic work with creators who are unconnected, being connected, or are already connected to the network for up to 3 months.
• Strategic monitoring of sales and funnel control until the moment of connection.

Content & Development

• Oversee the development process: presentations, creatives, campaigns, messages, and any communication materials

Promotion

• Control and launch various marketing solutions to attract new creators
• Search for various ways to grow the number of creators through new mechanics, approaches, and channels
• Participate in the organization of various educational events to attract the target audience for connection
• Coordinate with other departments to build the AIR Creators Ecosystem brand through all available image channels (PR, Partnership, Ambassador/Influence)
• Engage in the organization of community events for creators
• Manage traffic growth through inbound marketing channels, and work to build the trust and loyalty of the target audience

Sales

• Work in the area that determines the focus by the target audience, markets, categories, countries, and languages, and participate in monitoring the implementation of the sales plan (working with the Head of Sales)
• Lead generation management with a focus on connecting creators at various stages of the funnel
• Analyze incoming traffic through various communication channels and monitor the effectiveness
• Help to develop the CJM
• Create a plan for the development of drawing Up-sales and Cross-sales

Research

• Strategic analysis of competitors, conclusions, and implementation of the best solutions into the ecosystem
• Strategic work to gain in-depth knowledge about partners and non-partners to achieve marketing goals
• Collect various information on the target audience to launch communications through all available channels

Company values:

• Exceptional expertise – striving to be the best in your field
• Delve deep – delve into the client’s business at the client level
• Flexibility – accept change as an integral part of the business
• ROI-oriented – first do what affects the growth of income and reduces costs, then everything else
• Data-driven – data-driven assumptions and decisions
• Appreciation – feedback and recognition – the ability to notice, evaluate, encourage, note, make adjustments.

The Benefits:

• An unlimited number of bright success stories, a team of professionals who burn with ideas and achieves impressive results
• Competitive Salary
• Remote work and flexible schedules
• Quality health insurance
• Employee Assistance Program (EAP)
• Professional Development
• Casual working environment
• Social projects for the soul
• Unlimited growth potential and all of YouTube at your feet!
• Great working environment with a team of exceptional people, who know everything about the world of online video
• An endless number of bright success stories, a team of professionals who burn with ideas and achieve impressive results

Do you want to be involved in outstanding projects? Send us your resume.

If we feel you could be a good fit, we will contact you soon!