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About us:L’Alliance Française de Vancouver (AFV) is a cultural centre and a recognized establishment for teaching French as a foreign language. AFV is a local non-profit society founded in 190
- It is part of an international network with a shared mission to promote the French language and francophone cultures.Every year, AFV organizes around 70 events, welcoming more than 3,500 attendees to its events. In 2022, AFV worked with 50 cultural partners on the delivery of its programs. Each year, more than 14,000 hours of classes are taught to over 2,600 students.Role:Under the supervision of the Executive Director, in collaboration with the education, cultural and development teams, the Marketing and Communications Manager will lead and oversee the overall marketing and communications strategic plan and tactics.Main responsibilities:
- Plan, create, and execute a strategic marketing and communications plan.
- Work in conjunction with the Education, Cultural and Development department to prioritise tactics and develop strategies that will support each department, according to AFV’s objectives.
- Supervise social media and digital communications.
- Optimize the website’s content according to SEO standards.
- Create and run PPC ads via Google Ads, Meta Ads, Bing Ads
- Use analytics to evaluate online initiatives and tools and adjust tactics accordingly.
- Contribute to the development of a social media content plan and calendar.
- Maintain relationships with community and media partners.
- Participate in the maintenance and update of AFV’s website.
- Report performance to stakeholders and make recommendations.Qualifications
- Bilingual or native proficiency in English and French.
- Degree in Marketing or Communications
- Minimum 5 years of work experience in marketing or communications
- Succinct writing and communications skills
- Experience in writing content management (WordPress or similar), and email marketing systems.
- Knowledge and experience with SEO techniques
- Experience with PPC techniques (Google Ads, Meta Ads or other)
- Experience with social media management tools (Later, Hootsuite or other)
- Knowledge of print, web, multimedia (mobile photography and videography), and social media processes.
- Experience working both independently and on cross-functional teams.
- Experience with team supervision is considered an asset.
- Exceptional judgement, priority-setting, organizational, time management and interpersonal skills, as well as cross-cultural sensitivity, attention to detail and resourcefulness.Requirement:The candidate must be eligible to work in Canada (Canadian citizen, permanent resident, refugee or have a valid work permit).Benefits:Full time Contract4-week paid vacations per year.Benefits plan available after probation period.A pension plan available with job seniority.Salary range: $60,000 to $70,000, based on the candidate’s experiencePlease submit 2 references who can demonstrate that you have the required skills and competencies.Send your cover letter and resume to Damien Hubert [email protected] before September 18, 20
- Position available from September 25, 20
- Please note, only shortlisted candidates will be contacted.
