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AmeriMark Direct is a leading direct marketer of women’s apparel, personal care products, jewelry, watches, and health care merchandise. Products are sold online and through catalogs. We are looking for hardworking, dedicated individuals to add to our teams as we drive digital growth and provide the best quality and customer service to our customers. With plenty of opportunities for advancement, the possibilities with AmeriMark are endless.
The Specialist will primarily focus on understanding the performance of the channel, identifying, and sharing insights and identifying high-value opportunity areas of focus. This person will work in close collaboration with the Email Marketing Manager to develop self-service reports for the channel, run in-depth analyses of email campaigns and provide recommendations on future strategies or optimizations based on these results. Additionally, the role will be focused on developing channel forecasts and setting multiple success metrics to help the channel track progress.
A successful candidate will be a highly motivated self-starter with strong collaboration and communication skills. They will have excellent analytical skills as well as have demonstrated past success in using data to develop marketing strategies.
Your day to day will vary but here’s an idea of what you’ll work on:
- Build, monitor and maintain performance reports
- Inform and develop channel KPI metrics in order to track success
- Prioritize and analyze raw data to develop impactful insights that drive overall channel strategy
- Lead and present both regular and ad-hoc performance reviews with senior leaders
- Create and track weekly, monthly and quarterly email channel forecasting
- Design and execute sophisticated A/B and multivariate tests to optimize the customer experience and maximize sales for the email channel.
- Perform exploratory analysis on key performance indicators (KPI’s), including financial performance, email engagement and deliverability utilizing data visualization and reporting platforms.
- Work cross-functionally with email team, analytics, and technology groups to create, develop and execute email marketing strategies for customers, which include A/B and multivariate tests, customer action triggered emails, segmentation-based treatments, as well as seasonally relevant marketing campaigns.
Our ideal candidate
- Bachelor’s degree in marketing, business, economics, math, statistics or related field
- 3-5 years of experience in online marketing with an email marketing-focused role
- Creative, results-oriented problem solver with exceptional analytical skills and fully capable in problem detection/innovative problem solving
- Exceptional communication and organizational skills and ability to manage multiple complex projects at once
- Experience in forecasting and performing analytical analyses
- Proficiency in the use of MS Office, Excel, Word, PowerPoint.
- Experience in Listrak MSP preferred
What’s in it for you?
- Massive career growth opportunities
- Competitive compensation and benefits
- Casual/flexible work environment, no suit or ties
- 401(k) with company match, PTO, paid holidays and your birthday off with pay!
- Discount on our brands!
Job Types: Full-time, Permanent
Pay: $65,000.00 per year
Benefits:
- Dental care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home
Schedule:
