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Job Title: SEM Analyst
Job Location: Toronto ON (Hybrid) Once/week from office
Duration: Full time
English + French Language with 3+ years’ experience.
JD –
- Google Analytics / Google Ads
Responsibilities:
- Manage SEM Campaigns (Google and Bing and any other Search Engine – for Search/Shopping Campaigns).
- Manage Social Media Ads when applicable (Facebook, LinkedIn, Pinterest, TikTok, Twitter, and others).
- Lead digital marketing agency.
- Deliver a solution with a sound value proposition.
- Execute the marketing plan or a solution through cross-functional alignment and coordination.
- Based on an understanding of customer/segment needs, ensure that a paid media agency is fully armed with materials and messages to convert sales.
- Create positioning, messaging, sales support, and solution content within a customer segment or industry context.
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
- Direct the development of messaging framework and content for marketing programs and vehicles.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
- 3+ years of SEM (Search Engine Marketing) experience.
- Industry, sales, and/or channel experience.
- Speak English and French
- Additional Experience:
- Experience working with marketing agencies
- Experience in performance marketing
- Google Analytics (expert knowledge)
- Google Ads
- Search Ads 360
- Bing
- Social Networks (Facebook, Pinterest, LinkedIn, Twitter, TikTok, etc)
- Excellent written/oral communication and analytical skills.
- Excellent interpersonal skills; ability to build and manage virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing and consensus-building skills.