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Overview:
At Aramark Canada, our people are important to us. Our 14,000+ team members coast to coast; deliver experiences that enrich and nourish thousands of lives every day through innovative services in food, facilities and uniforms. To show our employees how much we appreciate their efforts, we do everything we can to make sure they feel included, supported and encouraged. Aramark Canada proudly partners with world class post-secondary institutions, world renowned hospitals, major league sports venues and leading global businesses. As part of a global team that spans 19 countries and has over 200,000 team members; we strive to achieve a safe, diverse and inclusive workforce that our employees can be proud of.
At Aramark Canada, our people are important to us. Our 14,000+ team members coast to coast; deliver experiences that enrich and nourish thousands of lives every day through innovative services in food, facilities and uniforms. To show our employees how much we appreciate their efforts, we do everything we can to make sure they feel included, supported and encouraged. Aramark Canada proudly partners with world class post-secondary institutions, world renowned hospitals, major league sports venues and leading global businesses. As part of a global team that spans 19 countries and has over 200,000 team members; we strive to achieve a safe, diverse and inclusive workforce that our employees can be proud of.
Learn more at www.aramark.ca
Description:
Position Description
The Marketing Manager is responsible for implementing marketing programs which support sales growth, and improving customer satisfaction. The Marketing Manager helps to support all critical business initiatives including sales growth, market penetration, customer retention and quality image for Aramark Dining Services. We’re looking for a marketing manager who can elevate our brand through creation and curation of compelling and relevant content that demonstrates our commitment to authenticity, leadership in innovation and collaboration.
Key Responsibilities
Base Business Growth
Responsible for driving base business growth programs and strategies to increase participation/sales.
Ensures all promotions and other Execution Excellence framework initiatives are implemented across the account.
Responsible for driving change that results in profitable base business growth for the account.
Interacts with client management and maintain effective client and customer relations at all levels of the organization.
Looks for opportunities to implement new products and services which support sales growth and customer retention.
Maintain KPI dashboard and communicate with senior leadership on an ongoing basis.
Responsible for contributing metrics and analytics on marketing initiatives for Quarterly Client Business reviews.
Weekly auditing of locations including pricing, menu boards, customer service principles, and brand standards.
Work with Regional Marketing Manager to implement strategy for Customer Satisfaction Surveys to ensure that we achieve outstanding community/student satisfaction.
Work collaboratively with operations and culinary team to ensure that engagement activities are successfully executed.
Work with suppliers to prepare all required marketing, sales, and packaging materials for the product introduction and vendor support.
Responsible for execution of promotions from national brand partners, proprietary programming, on-campus and client events, sponsorships, and more, using traditional, digital and social media platforms.
Team Development:
Manages projects and collaborates with subject-matter experts to ensure all program logistics/graphics are complete.
Ensures necessary training and support are provided to the unit and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
Works collaboratively with Corporate Marketing Operations team to implement all national programs.
Supports front line management with administration of marketing training and development programs for employees.
Qualifications:
- University Degree in Marketing, Business, or a related field.
- Minimum 1-3 years experience in service industry preferably in food service or hospitality management.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management.
- Strong understanding of consumer marketing principles in brand management, retail, and digital/social channels.
- Ability to think creatively and be innovative.
- Analytical skills to forecast and identify trends and challenges.
- Skills using technology and methodologies in graphic design, social media channels, video clips, web design, and website management.
- Excellent interpersonal and communications skills.
- Deadline driven and enjoys the creative process.
- Ability to work well under pressure.
- Experience using Google Analytics and Salesforce.
Accommodations for job applicants with disabilities are available upon request.
