Australian Institute of Business Looking for Performance Marketing Specialist (Paid Social) at Canada Full Time

Performance Marketing Specialist (Paid Social)

• Exceptional career opportunity with leading Australian online education provider growing in the Canadian market
• Permanent full-time position with flexible work opportunities
• Remote position

Join our dynamic marketing team at AIB. We are the practical business school, fully online and the home of Australia’s most popular MBA.

About AIB

Australian Institute of Business (AIB) delivers life-changing experiences by making higher education affordable and achievable for more people, by removing traditional barriers to entry, and by providing flexible online learning that is innovative and relevant to today’s business world.

With a global network of more than 16,000 students and alumni in over 95 countries, we are Australia’s largest MBA provider and a leader in online education both in Australia and Canada. Academic and operational excellence are at the heart of what we do. Combining a smart, digitally focused mentality with an unrelenting dedication to student outcomes, we are redefining post-graduate education.

About the Role

Reporting to the Head of Digital, this is a fantastic opportunity to join a specialized marketing team as Performance Marketing Specialist (Paid Social). As a Performance Marketing Specialist (Paid Social), you will play a pivotal role in driving student acquisition and retention and accelerating profitability in our Canadian market.

Responsibilities:

• Paid Social Advertising Expertise: Utilize your in-depth knowledge of Meta and LinkedIn advertising platforms to drive student acquisition, retention, and business growth.
• Campaign Strategy: Leverage your extensive experience (5+ years) in paid media channels to craft and execute data-driven campaigns that consistently deliver on KPI’s (cost-per-lead, cost-per-acquisition). You’ll oversee end-to-end campaign execution, from execution and budget allocation to tracking, optimisation, and performance analysis.
• A/B Testing: Implement A/B tests on ad creatives, calls-to-action, and landing pages to identify the most effective combinations.
• Remarketing and Retargeting: Implement remarketing and retargeting strategies to engage with key segments across the prospective and existing student journey.
• Budget Management: Monitor and manage budgets effectively, you’ll always be on top of allocating resources to top-performing campaigns and identifying areas for increased investment.
• Data-Driven Reporting: You’ll use your analytical mindset to utilize reporting tools like Data Studio, Supermetrics, GA4, and automated Google Sheets to provide regular, insightful reports on campaign performance, enabling informed decision-making.

Requirements:

• 5+ years’ experience driving performance with paid social.
• Advanced skillset in Meta and Instagram Ads, and a familiarity with objectives spanning across both brand and performance campaigns. Experience with LinkedIn Ads will also be highly regarded.
• Proficient knowledge of Lifetime Value (LTV) and Customer Acquisition Cost (CAC), coupled with a history of optimising these key metrics.
• Experience managing at least 7-figure budgets across a single brand.
• Outstanding attention to detail and great Excel skills when it comes to analysing data.
• Strong analytical aptitude with the ability to derive actionable insights from complex data.
• Results-driven mentality with a commitment to continuous improvement.
• Prior experience with a high ticket and long buying cycle product is a significant plus.
• Bachelor’s degree in marketing, Business, or a related field is highly regarded.

AIB is an equal-opportunity employer that prides itself on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders, and backgrounds to apply. Candidates with a disability or requiring adjustments will be provided with additional support.

TO APPLY

If this position sounds like you, please submit your application with a copy of your CV and a short cover letter detailing why you think this position is the one for you!

If you have any questions in relation to this position, please contact us at careers@aib.edu.au

Applications close: 28 November 2023

We reserve the right to close applications earlier should the perfect candidate be found so we encourage you to apply early.