Avenza Systems is changing the way maps are made, distributed and consumed. Our products include industry-standard geospatial mapping software plug-ins for Adobe Creative Cloud, a mobile app with digital map reader and mapping tools for offline use, and an online marketplace for digital maps which serves as a distribution channel for publishers and an authoritative map repository for app users.
We are a busy growing mid-town Toronto software company seeking a high-energy, creative, and experienced product marketer to lead the next phase in improving our customer experience in digital media and marketing to promote our desktop and mobile software products.
Job Responsibilities:
Researching and executing on initiatives that drive demand by creating outward-facing collateral including creating technical blog posts, customer success stories, presentations, how-to tutorials, and illustrative videos and demonstrations centered around Avenza solutions and products
Collaborating with Product Management, Sales, and the Customer Success Team to ensure alignment between the product offering and optimization of the content marketing strategy
Planning and producing customer and lead-generating webinars, online training sessions, and workshops
Collaborating with Marketing resources to use available digital marketing data (i.e. from Google Analytics, Firebase, Hootsuite and other tools) to monitor and gain insights into customer and prospect behavior
Collaborating with and seeking contributors for online map galleries and map competitions
Support product launch activities and technical sales or partner training activities
Perform market and technical competitive analysis and create competitive collateral
Build and maintain a demonstration environment for our solutions and products
Help research, attend, and evaluate (virtual and/or in-person) tradeshows and conferences and prepare necessary marketing collateral.
You will have:
2+ plus years of experience in a marketing role
Strong experience with GIS, mapping, and cartography software
Excellent communication (reading, writing, and speaking fluent English)
Experience producing, planning, and presenting online webinars or short videos
Strong design skills, photo editing, layouts, illustrations, etc.
Strong, analytical capabilities leveraging objective data points and insights
Experience with a CMS such as Wordpress, Shopify, or Wagtail
Passion for technology and communications
Minimum knowledge of collaborative tools such as Google Workspace
Ability to work both independently and collaboratively in a group setting
Ability to multi-task and effectively manage time and workload
Ability to research and learn independently
Additional Desirable Experience / Knowledge / Skills:
Experience working with Adobe Creative Cloud products, specifically Adobe Illustrator and Adobe Photoshop
Experience with Avenza MAPublisher, Geographic Imager, and the Avenza Maps app
Familiar with HTML, CSS, templates, and web design
Knowledge of an additional language would be an asset
Benefits:
Extended health care
Dental care
Vision care
Life insurance
AD&D insurance
Long term disability insurance
Health care spending account
As a result of the current COVID-19 situation, all team members are working remotely and have been doing so since the beginning. We will continue to operate remotely to protect our team members and ensure their health and safety.
COVID-19 precaution(s):
Remote interview process
Virtual meetings
All COVID-19 protocols are being followed in our in-person meetings
Avenza is an equal opportunity employer. We are dedicated to providing accommodations in all parts of the hiring process in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require any accommodation, we will work with you to meet your needs. Any information received related to accommodation needs of applicants will be addressed confidentially.
We thank all applicants for their interest in exploring employment opportunities with Avenza; however, only those selected for an interview will be contacted.
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