Log In
Sign Up
Your Opportunity
You will join a dynamic team leading our On-premise journey in the Western Region being responsible for achieving the organization’s strategic and commercial goals within the On-premise channel overseeing key National and Regional accounts and customers. You will lead the team and support the team to build strong relationships with key customers and the distributor, develop customer strategies and business plans and ensure high quality organization and execution within the On-premise channel. You will play a critical role in building awareness and brand equity in the On-premise channel for the portfolio of Bacardi brands. As the region continues to rebound from the Covid pandemic and several lockdowns your role is crucial in rebuilding the partnerships and bring value to our accounts and customers.
About You
You are an integral part of the commercial team and strategy putting the consumer at the heart of everything we do to Win in the On-premise.
You are familiar with On-premise personnel and comfortable establishing relationships within various channels including restaurants, bars, night clubs, and chains.
Responsibilities
With our Consumer at the heart, your key focus will be to:
Lead, develop and manage a team of Bacardi Account Managers; articulate strategy, defines expectations, monitors progress, and coach in field with team.
The role is a leadership position in Bacardi Canada. It works as part of a cross functional team encompassing Customer Marketing, Brand Marketing, Finance, Category Management, Consumer Insights and Supply Chain. The incumbent requires an understanding of how the total business goes to market.
Implement strategic sales plans to achieve and deliver the Bacardi On-premise goals and initiatives and P&L
Conduct sales meetings, product presentations, train, develop, and motivate the team to foster the success of the overall sales team
Manage and strengthen lasting key relationships within all National and Key Region accounts in On-premise channel within the Western Region through a consultative and influential approach.
Lead meetings with National and Key Accounts present Bacardi products and services by understanding the customer’s business processes, plans, needs and critical success factors by demonstrating understanding of competitive landscape through trends and data.
Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in the Western Region universe.
Responsible for developing strong partnerships with accounts to build brand equity and awareness through high quality promotional activations, programs, that grow rate of sales and NVS in the On-premise channel.
Responsible for working and communicating with the distributor as the key point of contact for the On-premise channel, as well as be the liaison with our key agencies to ensure channel strategy and brand intrinsic are understood and executed in the On-premise.
As the Team Manager you will track all activities and consistently submit activity reports in a proprietary reporting tool to include KPI progress, account visits, trainings, wins, competitive activities, and special projects.
Efficiently manage the OP Regional budget, Brand Activation funds and monthly T&E budget. Travel estimated 20%
Participate in overall market commercial planning which may include weekly and monthly team meetings.
Deliver year-over-year growth within the Western Region while meeting quarterly KPI’s within the Western region account universe.
Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.
Skills and Experience
The Skills & Experience needed to create your legacy
Strong leader, that is an effective coach, mentor and motivator that brings the best out of the team and distributor partners
You are a passionate and influential relationship manager that puts the “consumer at the heart” of all activities.
You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
You have the ability to analyze available information for the purposes of preparing reports, coordinating efforts and solving problems. Possess strong negotiation skills.
You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.
You will ideally have 3 years of experience working in the Spirits and/or Beverage industry either as a supplier, distributor, as well as On-premise experience.
Bachelor’s degree required
Proficient and responsible with Social Media
Personal Qualities
You are a highly motivated and passionate individual with desire to drive results.
You’re highly organized and dependable, can work equally well with a team or by yourself to reach a collective goal.
You are not afraid to make mistakes and learn from those on your team.
You are adaptable as market conditions and consumer trends change.
You are curious about various cultures, can easily fine the commonalities between various consumer groups and thrive on working with diverse groups of people
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented.
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars – Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We treat each other, and our communities, like Family. Always.
- Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.
