Bench Accounting Looking for Head of Content at Vancouver, BC Full Time

We acknowledge that Bench headquarters is located on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to make a profound difference in the quality of life of one million people. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We’re growing fast, and we’re looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it’s like to work at Bench and read more about our business here!

What does the Marketing department look like?

We’re a committed and talented group of diverse people working hard to solve a real, universal problem for millions of entrepreneurs: businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between doing their books and running their businesses. Bench solves this dilemma by taking bookkeeping off of their hands. We’ve paired smart humans with incredibly powerful software to develop the fastest, most efficient bookkeeping service in history. This lets us provide monthly and yearly financials at an incredibly accessible price, giving business owners the time, confidence, and knowledge they need to be successful.

Bench is growing fast. Recently, we’ve onboarded our 12,000th client and our 600th employee. We have a clear, funded path to profitability, and a roadmap that we believe will rapidly accelerate the trajectory of our business. We’re looking for the brightest minds who love solving tough problems to join us on this incredible journey, in pursuit of bringing financial mastery to our clients.

What we are looking for:
You are an experienced leader adept at developing, articulating, and driving the implementation of content strategies that have resulted in significant increases in relevant user traffic. You demonstrate a clear ability to develop tactics and campaigns that drive the business goals: relevant audience growth, engagement, and client acquisition.

As our Head of Content, you will be at the heart of building awareness of Bench and double the contribution of our inbound loop over the next three years. You will create a unique vision and content strategy that leads Bench to be the #1 source of information for small business finances. You surround yourself with an exceptional team of content creators, strategists, and storytellers that care deeply about helping entrepreneurs thrive. You leverage your expertise, audience knowledge, and innovative approach to lead your team in finding our next big content opportunity that will take our product growth to new heights.

To date, we’ve created over 700 content resources and received over 20 million unique visitors in the past two years, making our blog the largest (by far) in our industry. We excel in SEO-driven content and draw in 3x more traffic from Google than our top competitor. But there’s a lot more opportunity for our content, and you will be the driver of the step-change.

What you’ll get up to:
Translate Bench’s business objectives and goals into a plan that uses content as a primary means of achieving those goals

Author and lead our content strategy to guide the creation, delivery, and governance of useful, usable content

Support our top-of-funnel, mid-funnel, bottom-of-funnel, sales enablement, and post-sales experience through the right mix of content

Increase the number of clients generated from our content program through increasing lead volume and lead quality

Diversify our content offering by introducing channels and content mediums that will appeal to our audience while increasing value

Identify the right content for the right purpose, drive consistent results, and establish KPIs for the different types of content we produce

Ensure relevance and consistency of our content across platforms

Develop workflows and tools that allow your team to respond quickly to market trends and customer desires

Apply a journalistic methodology that captures the attention of our audience

Guide your team to produce content that is both easy to read and engaging

Lead, mentor, and empower your team members to achieve company, team, and personal development goals

What you’ll need:
8+ years of experience in shaping and executing editorially driven content

5+ years of relevant work experience in a content marketing role with at least a few years of those in B2B software and/or digital marketing

A track record for using content to make a substantial impact on a business

Evidence you’ve produced compelling content that drives deeper audience engagement and converts qualified sales leads

Track record for developing efficient processes to create and distribute content

3+ years’ experience hiring and leading people to execute on your strategies or projects

2+ years’ experience with managing content projects and developing creative briefs

Strong communication skills and demonstrated abilities to translate complex concepts into simple, value-add content across a wide range of mediums that is easy to consume and engage with

Excellent copyediting and writing capabilities

Demonstrated experience with a wide array of tools and platforms used in content production and distribution

Well versed in analytics tools to measure the performance of content initiatives and make strategic decisions based on results

In addition to the technical skills, you have the following competencies

A strong and shared sense of purpose. You’re united behind our mission to make a profound difference in the lives of one million entrepreneurs. As the conduit to the business’ content, it is crucial that you support this.

Strategic thinking and vision. Able to see and communicate the big picture in an inspiring way.

Accountability. Holds self and others accountable for measurable high-quality, timely, and cost effective results. Determines objectives, sets priorities, and delegates work. You establish clear responsibilities and processes for monitoring work and measuring results. Accepts responsibility for mistakes.

Developing others. Coach your team in their roles to improve performance and prepare them for future roles by providing ongoing feedback and opportunities to learn through formal and informal methods.

Inclusive leader. An activated curiosity and openness to being an equitable and inclusive leader. Bench’s commitment to anti-racism and anti-oppression overall excites you.

Equity lens. Have a well-developed equity lens: You already actively engage in leadership of teams of strategic-level work with an equity lens and an eye for inclusivity. You don’t just accept equitable practices, you model and advocate for them on your teams and in your work.

Adaptable. You can adjust quickly to changing priorities and conditions based on new information, and cope effectively with complexity and change.

You keep it human. You practice empathy and understand that no one is perfect. You embrace challenging conversations because they foster progress. You’re comfortable giving or receiving difficult feedback. You understand that at times, clients and Benchmates get upset. And you know that this is all part of being human and working at Bench.

What’s in it for you + the extra details:
Full autonomy to build a team, a department and content strategy you’ve been dreaming of

You’ll have my unconditional support, and, together, we’ll look back and we’ll be so proud of what we’ve built.

You will get to learn and grow by working with a team of unconventional & diverse leaders, from ex-business owners to consultants, all coming together to achieve the same mission.

You’ll have the opportunity of a lifetime to truly make a difference in the lives of millions of entrepreneurs.

At Bench, we share information freely and openly whenever possible. On target earnings range for this role is $144,720 to $180,900, with a component of these earnings made up of variable pay.

In addition,we offer an extended benefits package that includes paid vacation, unlimited paid flex days, stock options, and full health, dental, and vision.

You’ll get unlimited access to Inkblot Therapy, our virtual counselling service to support mental wellbeing, and Bravely, our confidential, on-demand, 1:1 professional coaching service.

Bench has a number of Affinity Groups – groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices.

Bench is moving towards being a fully remote organization and we’re in the process of closing our Vancouver HQ. We are looking at alternative solutions to bring teams together for collaboration and connection.

We currently focus our hiring efforts in the following provinces: British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia.

You’ll have access to our Home Office Setup Fund, to ensure that you have everything you need to work comfortably from home, from day one.

Everyone has their own unique talents. Even if you don’t meet 100% of the qualifications outlined above, tell us why you’d be a great fit for this role in your application.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. At Bench, we don’t stand for tokenism. We stand for representation.