Director, Product Marketing
Status: Full time
Location: Remote
Deadline to apply: Until filled
Reports: TDB by a successful candidate
JOB OVERVIEW
Who you are?
Are you interested in supporting Black tech professionals to gain equal representation within the tech industry? If so, we invite you to join our dynamic Marketing and Communications team.
We are looking for an entrepreneurial Director of Product Marketing. In this role, you will play a critical function in driving how the world sees and interacts with our groundbreaking platform Obsidi.com. You will take membership growth to the next level by developing an end-to-end product marketing strategy that leverages the history of the community and your skills and experience. You will be the advocate for our audiences, creating relevant messaging and positioning for Obisidi.com to accelerate adoption by our target audience. Our continued, rapid growth means we need an agile Product Marketing leader who can work at a fast pace while bringing the necessary team players together to create the desired impact. Is that you?
You will succeed because you are inspired by our mission to provide black professionals in tech access to a strong peer network, senior executive sponsorship, and skill-building to support their development.
KEY ACCOUNTABILITIES
In this role, you will have the opportunity to:
– Be the product marketing expert in all areas – marketing strategy, marketing, product guidance, and demand generation – and contribute to creating a product that adds value and is in high demand by our target audience.
– Be responsible for providing the direction for marketing new features of Obsidi.com and driving mass adoption. This includes listening to our members via the various feedback mechanisms. It also includes collaborating with the Product and Customer Experience teams to facilitate changes in the platform to meet member expectations.
– Develop campaigns and programs for existing customers to adopt new features and products, ensuring we are providing additional value that deepens our relationship with our audience.
– Ensure that we create demand and ensure mass adoption of new products/features via GTM strategies working with Product Management, Engineering, Sales, Marketing, and Customer Experience.
– Analyze marketing performance, sales data, and channel information and create plans to improve product/feature adoption using marketing and sales techniques.
– Serve as an advocate for the audience. This takes a mix of strategic and tactical work, as well as sharing your vision of the future of the product with engineering, marketing, sales, and customer experience.
– Create the go-to-market roadmap to capture and coordinate the timing of all the cross-functional activities required to release a new customer experience.
– You will analyze product usage data and develop strategies to increase customer engagement, feature adoption, and drive new opportunities.
– You will drive alignment with customer lifecycle marketing principles to optimize the effectiveness of communications, applying stringent segmentation rules to protect the user experience.
EDUCATION: Degree in business, marketing, finance, information technology, or related field.
QUALIFICATIONS
We are seeking someone with the following:
What you bring:
– 5+ years of product marketing management experience in a high-growth environment, with a strong preference for experience in start-ups and an entrepreneur mindset.
– Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
– Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
– Strong leadership skills and ability to collaborate and influence across stakeholders, internally and externally.
– A continuous personal development mentality, always seeking to learn and improve in line with current role and future development plans of BPTN.
– Comfortable balancing both strategic and tactical execution. You’re in your element developing new product launches and creating collateral to support the launch.
– Has direct experience working with Product Managers, engineer/development teams, and customer experience orgs.
– Has supported the acquisition of new clients/members as well as engagement for existing clients/members.
– Understands product focussed content and how to create/curate it.
– Has experience in accelerating product adoption with a target audience, all the time reducing churn.
Why Black Professionals in Tech (BPTN)?
This is an exciting opportunity to join a fast-paced Startup with a dream team. At BPTN, we embrace differences. We create a space where all voices can be heard so that we can all do our life’s best work. We’re committed to openness, curiosity and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Benefits:
– Competitive salaries based on experience and qualifications
– Health Benefits
– Lifestyle & Wellness spending account
– Supplemental maternity & parental leave top-up benefits
– 3 – 4 weeks paid vacation based on experience
– Group retirement savings, employer-matched RRSP contributions
– Flexible work hours
– Hybrid role
Job Type: Full-time
SDImktg is hiring outgoing Sales Representatives to work at various locations in Toronto, ON! POSITION DETAILS Company: SDImktg (www.sdimarketing.com) Title:...
Apply For This JobEmployee Type: Regular If you are a CURRENT Carter’s employee, you MUST apply through the Internal Career Link within the...
Apply For This JobWe are excited to announce that we are looking for a Sales Representative to join our team! We have a...
Apply For This JobDescription Revera owns and operates retirement residences and long term care homes in the senior living sector. Purpose. Passion. People....
Apply For This JobMarketing Web Developer – Growth Team Solink is a different kind of data-analytics software company. We’ve successfully made surveillance video...
Apply For This JobOnline Digital Marketing Communications Manager: At Dynamix Agitators, www.dynamixinc.com, we specialize in engineering and manufacturing mixers for industrial processes worldwide....
Apply For This Job