A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, online advertising, project management and communications.
This role requires creative marketing and communication skills to engage and motivate. You are a personable, outgoing marketer who will act as a liaison between customers and the rest of the organization. While you need to be able to work independently, you also know the importance of collaborating with other departments to create an incredible customer experience and reach business goals.
Responsibilities:
Manage and oversee all aspects of digital campaigns including database marketing and display advertising campaigns
Track, report and analyze website analytics and PPC initiatives and campaigns
Provide recommendations/guidelines for optimizing content and landing pages for paid search engine marketing and other campaigns
Perform ongoing paid keyword discovery, expansion and optimization
SEO and SEM keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
Responsible for monitoring and actioning website update requests
Review social media metrics and provide recommendations on which content to boost, repost
Develop and monitor campaign budgets
Prepare accurate reports on our marketing campaigns’ overall performance
Act as liaison with digital marketing agency to develop content and direction to improve campaign results
Identify the latest trends and technologies affecting digital marketing initiatives
Develop and maintain the Blackline website, blog and other online platforms
Guide the conception, execution and delivery of brand and demand generation programs through our website and digital initiatives
Evaluate important metrics that affect our website traffic and target audience
Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
Provide feedback on web copy and design to ensure it is optimal for the visitor’s experience, with a continuous search for improvement
Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as project manager
Requirements:
BA/BS in Business, Marketing, or a related field
Minimum 5-7 years of full-time marketing experience in a digital marketing position
Strong fluency in search marketing tactics – SEO and search ads
Strong fluency in display ads management – LinkedIn and Facebook ads
Experience within a subscription product preferred
Experience with mapping an implementing end-to-end digital marketing campaigns
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
Proficiency with marketing automation systems and CRM (preferably HubSpot)
A marketing portfolio of produced work
About Blackline Safety
Blackline Safety is a world leader in developing and manufacturing wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly-traded company (TSX: BLN).
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on exciting projects!
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