Brand Manager – Canada job at Toronto, Ontario, Canada Full Time

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

The Brand Manager – Canada will be responsible for overseeing the brand strategy for the Canadian business. Reporting directly to the Managing Director and working close with the Chipotle US Brand Marketing Team, this role will ensure we drive awareness, perception, that our restaurants execute a best-in-class guest experience including but not limited to delivery and in-restaurant experience, and experiential events. The Brand Manager – Canada will focus on five key areas: Digital Performance Insights and Analytics, CRM and Digital Marketing, Delivery Partnership Management, Brand Partnership, and New Restaurant Openings.

What You’ll Be Doing

• Develop and implement brand strategies that align with Chipotle’s core values, mission, and market positioning. Ensure consistency across all guest touchpoints.
• Partner with domestic and international teams to localize digital-driven, brand-building paid communications campaigns – supporting both national campaigns and new restaurant openings.
• Develop and execute Marketing plans for New Restaurant Openings that align with local market needs.
• Support execution of full integrated marketing communications campaigns, across social media (paid/organic), paid search, online/streaming video, PR, and in-store collateral. A successful candidate will have experience in integrated campaign execution, but also has the depth of experience to bring localized insights into creative, media planning, and communication strategy.
• Lead the creation, integration, and application of a high engagement, owned social media strategy including the sourcing of best-in-class Chipotle international creative for syndication to Canada, the leading of Canadian-specific cultural content, and support the customer service protocol for social channels.
• Develop and lead execution of paid media strategies that support brand objectives including but not limited to, digital, social media, search (PPC), display, and traditional media.
• Serve as a key stakeholder to partner with Chipotle’s Product teams to ensure the successful and on-time launch of new digital features and guest engagement opportunities, including the consumer communications needed to surround new feature launches.
• Foster high functioning working relationship with Consumer Insights/Data Analytics and the global brand team to utilize to data and insights to understand consumer behaviors, leveraging data to inform Marketing strategies and overall brand position.
• Support key promotional drive periods for the Chipotle app and 3rd party delivery partners (DoorDash, UberEats, SkipTheDishes, etc.)
• Idenitfy and manage Brand partnerships and sponsorships to increase brand visibility and expand Chipotle’s reach within the targeted markets.
• Collaborate with International Teams to create compelling on-brand content that resonates with the Canadian Market and effectively communicates Chipotle’s story and brand values
• Oversee and ensure efficient allocation of resources of the Brand Marketing budget to maximize ROI
• Additional duties as assigned.

What You’ll Bring To The Table

• B.A./B.Sc. in Business or Marketing; or an equivalent in education and experience is preferred
• English fluency required, Bi-Lingual (English & French) a plus
• 3-5 years of experience in a similar role within a hospitality/retail setting
• Strong analytical and problem-solving skills, with the ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Strong knowledge of leading social media platforms and successful brand strategies (build perceptions and conversions) – both paid and organic.
• Knowledge of and the ability to use a PC/Mac with demonstrated proficiency of Microsoft Office products (Excel, PowerPoint, Access & Word)
• Excellent interpersonal and written/verbal communication skills and the ability to manage financial information in a confidential and professional manner
• Strong commercial awareness and business acumen
• Action orientated and results motivated
• Strong project management and organization skills
• A pro-active self-starter who can work in a fast-paced team

PAY TRANSPARENCY

Pay range is $90,000.00–$124,500.00 depending on skill level, experience and/or education. Compensation offered is also subject to local wage and hour laws.

Who We Are

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.

Chipotle has policies and procedures in place to accommodate persons with disabilities or who otherwise require accommodation in accordance with applicable human rights legislation. Please notify Chipotle should you require an accommodation. Please contact Adaaccommodations@chipotle.com if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.