Breakthru Beverage Group Looking for Reserve Activation Manager – Retail at Vancouver, BC Full Time

Overview:
Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Jackson Family Wines, and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Reserve Activation Manager-Retail, you will execute the reserve strategy at the account level, training, educating and engaging key off-premise decision makers on reserve brand features and benefits to accelerate the rate of sale in strategically important image accounts. This position requires a true passion, strong brand knowledge and a flair for the Reserve portfolio.

Responsibilities:
Responsible for activating at a predefined set of key retail accounts

Provide support for the evaluation and selection of key market accounts

Recruit brand advocates among key store staff within selected accounts and build relationships with them

Coordinate and execute consumer samplings and educational sessions with key retail stores

Execute educational brand sessions for key account staff along with tastings

Execute Spirit Consultation Sessions with key retail outlet staff

Support in the planning and execution of promotional activities at select sponsorship events

Work closely with the BBG sales team, ensuring strong communication of weekly schedule and activities, introducing sales representatives once an account has communicated interest in developing a sales relationship

Create a public profile and presence through various social channels, elevating the image of reserve brands and key retail accounts

Accountable for managing budgets, ensuring full spend is utilized to achieve goals

Competitive reporting via BBG proprietary sales force automation tool

Tracking and achieving assigned set of monthly KPIs

Complete in-person and online brand and activation training within set timelines

Other related duties as assigned

Qualifications:
Bachelor’s degree required

3+ sales years experience, with preference for history in spirits and cocktails

Deep understanding of various spirits and cocktails, and flavor profiles

Demonstrated ability to manage significant marketing and promotional budgets

Ability to manage multiple stakeholders, internal and external while building relationships

Excellent communication skills: verbal, listening and written

Strong organizational and multi-tasking capabilities

Excellent promotional and analytical background

Seek out new ideas, exhibit initiative and be proactive

Demonstrated capability in training

Knowledge of Liquor Board Regulations, market trends and competition

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