The Marketing Specialist will use specific marketing strategies and tactics to support the Crop Inputs business in Western Canada . We seek a professional who will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area. Key Accountabilities
Under the direction of the Marketing Manager, the Marketing Specialist will assist in the development of strategic marketing plans, and targeted marketing campaigns that define and deliver on Cargill’s value proposition to farmer customers and positively build Cargill’s brand in the marketplace.
In collaboration with our Marketing Communications, Sales, and Agronomy team, the Marketing Specialist will participate in the design and execution of marketing tactics and strategies that contribute with the business growth goals.
Participate in evaluating and modifying promotion or advertising programs.
Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects.
Help plan, create and produce marketing, advertising and sales promotion materials for small-to-medium projects to implement marketing strategies and sales objectives.
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
Other duties as assigned Qualifications
MINIMUM QUALIFICATIONS
Bachelor’s degree in a related field or equivalent experience
Minimum of two years of related work experience Demonstrated initiative, analytical capabilities, and problem-solving skills Proficient in Microsoft Office Suite Must be legally entitled to work for Cargill in Canada
PREFERRED QUALIFICATIONS Experience in agriculture and crop inputs business Knowledge of digital marketing tools, and social media platforms Familiar with content development, copywriting, web and graphic design Position Information
Relocation assistance will not be provided for this position.
Cargill is an equal opportunity employer and committed to providing accommodation to our job applicants with disabilities.
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