CATIE Looking for Specialist, Social Media and Advertising at Remote Full Time

Primary Role

The Specialist, Social Media and Advertising, is responsible for the coordination and implementation of CATIE’s social media presence and advertising online and in print.

Key Responsibilities

Social Media

• Develop a social media strategy for CATIE, develop and coordinate content for CATIE’s social media platforms, and maintain an up-to-date editorial calendar (reflecting scheduled items for Twitter, Facebook, YouTube, Instagram and the CATIE Blog);
• Post content, engage audiences online on a regular basis, and expand CATIE’s overall social media and blog audience base;
• Enlist the participation of CATIE staff across departments to contribute content to CATIE’s social media channels;
• Participate in the publications development process to adapt and optimize content for social media;
• Monitor CATIE’s social media activity and recommend changes in strategy as indicated by such monitoring;
• Regularly report back on social media metrics, campaigns and trends;
• Expand CATIE’s social media strategy onto new platforms, where applicable, and manage the technologies and content development required for these new platforms;
• Record the organization’s social media activities and assist in reporting this information to funders.

Advertising

• In collaboration with the Director, propose and implement the organization’s advertising strategy, including an annual advertising plan and budget;
• Manage the placement of all online and print ads in various venues, measure performance where applicable and optimize advertising strategy accordingly;
• Develop creative briefs for advertisements, draft copy and collaborate with external agencies and suppliers to produce print and online work targeted to specific audiences. Ensure consistency with the advertising and promotional strategy;
• Identify and provide recommendations for new advertising venues to maximize promotion of CATIE’s products and services to targeted audiences;
• Identify opportunities to advertise CATIE in partner organizations’ communication vehicles;
• Promote CATIE services and resources during events and stakeholder site visits by developing targeted promotional materials.

Cross-platform Communications

• In collaboration with the Director, develop promotional plans and creative briefs for the effective promotion of CATIE products and services to targeted audiences;
• Oversee branding compliance by ensuring consistency across the products and services offered by the organization, as well as providing branding guidelines to CATIE departments and external suppliers;
• Support CATIE staff in the development of editorial content intended for media (for example, encouraging original articles or repurposed pieces for external media outlets and social media postings);
• Work with various departments to develop strategies to promote CATIE print and online resources, services and educational outreach initiatives;
• Develop and maintain an editorial calendar for the effective coordination of promotional messages across various platforms (external media, advertising and social media);
• Implement project-specific communications (through advertising, editorial outreach and social media) as assigned by the Director, Communications;
• Assist the Director, Communications, with yearly budget development and implementation across all departmental projects.

Other responsibilities

• Responsible for organizational reporting on marketing activities;
• Assist the Director, Communications, with departmental reporting on Communications activities to funders;
• Work collaboratively with staff and provide mutual support to colleagues in fulfilling CATIE’s mission. Take a proactive customer-service approach to assisting other departments with high-quality communications services;
• Participate in staff meetings, projects and planning processes as needed;
• Contribute to internal communications and a healthy work environment;
• Represent CATIE effectively at conferences and other gatherings across Canada and provide back-up or assist other team members when required.

Knowledge and Skills Required

• Experience managing social media platforms (Facebook, Twitter, YouTube, WordPress, SproutSocial) and ability to monitor, track and measure key performance indicators using various online tools;
• Experience with managing online ad campaigns (cost-per-click, cost-per-impression, cost-per-conversion) and measuring campaign effectiveness using Google AdWords, Analytics and other online tools;
• Experience writing for the web and social media;
• Current knowledge of the latest social media and online trends, and an ongoing desire to stay up to date;
• Attention to detail and ability to track multiple projects and deadlines;
• Ability to work both independently and as part of a team;
• Strong interpersonal skills and work with diverse communities;
• Excellent writing ability in either English or French is essential, and a good working knowledge of the other language is highly desirable.

Benefits of Working with CATIE

CATIE offers:

· Flexible work arrangement and the ability to work anywhere within Canada

· A diverse, inclusive, and supportive team

· Generous leave entitlement

· Benefits that include extended health, dental, and life insurance

· Pension plan

Our team includes people from diverse cultural, ethnic and linguistic backgrounds. Although we are proud to offer all of our activities in French and English, internal communications are mostly in English.

CATIE is committed to employment equity and encourages applications from Black, Indigenous and racialized people, people of all gender identities and sexual orientations, and people with disabilities. CATIE also recognizes the need for experience, knowledge and guidance from communities disproportionately affected by HIV and hepatitis C, including people living with HIV or with current or lived experience of hepatitis C or substance use.

HIV and hepatitis C disproportionately affect many racialized communities, yet these communities are underrepresented in paid staff positions of many HIV and hepatitis C organizations, including CATIE. We are working to change this by prioritizing anti-racism in our work and our operations, and striving to create a diverse, equitable and inclusive environment for racialized people to work and thrive.

Interested applicants should visit our website at www.catie.ca.

*Please include samples of your work that are relevant to this role with your application.

Deadline for applications: Friday, March 17, 2023

Submit applications to: [email protected]

NOTE: To reduce the number of “spam” responses to this posting, respondents must include the following text in the subject line of your e-mail: CATIE 2356.

Job Types: Full-time, Permanent

Salary: $60,000.00-$63,000.00 per year

Benefits:

• Company pension
• Dental care
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Vision care
• Work from home

Schedule:

• Monday to Friday

Experience:

• Social media management: 2 years (required)
• writing for the web: 2 years (required)
• Google Analytics: 1 year (required)

Work Location: Remote

Application deadline: 2023-03-17
Expected start date: 2023-04-03