CCP Looking for Brand Director at Reykjavik, MB Full Time

CCP is looking for a Brand Director to lead EVE Online´s brand and publishing efforts and maximize the outcome of every project along with mapping out and understanding future opportunities for EVE.
This role will require a deep passion for the EVE IP and the sci-fi genre along with a strong understanding of the gaming industry and competitor titles. The position is based in Reykjavík, but can be remote, and it reports to the VP of Publishing.
If you are a creative and organized individual with a good understanding of numbers and analytics and have a passion for working on a sandbox MMO with unique challenges, complex dynamics and player driven ecosystem, we would love to see you apply.

Your Job

• Drive consumer insights and research (including positioning, messaging, value proposition and target consumer) as input into the game’s strategic direction.
• Represent the voice of the customer internally to ensure we are making a game that players will love, engage with enthusiastically and tell everyone about.
• Refine and evolve the product positioning, messaging framework and “brand bible” to guide integrated marketing and communications efforts.
• Define and drive the business strategy alongside the game’s Leadership Team
• Utilize the full array of marketing services on behalf of the title, including media planning, buying and optimization, corporate communications and PR, creative services, digital and retail sales, and trade and consumer events.
• Manage a team responsible for product marketing, brand, PR, 3rd party platform presence, and customer lifecycle management
• Own the marketing P&L for the title, encompassing product strategy, forecasting, pricing strategy, and revenue growth while maintaining brand integrity.

About You

• Strong track record in the games industry, having proven success in managing MMOs or other GaaS (games as a service) titles through their lifecycle – from inception to live operations.
• International/multi-territory experience.
• Full stack marketer, with an analytical mindset and understanding for commerce and monetization.
• Excellent written and verbal communication skills, including an ability to present insights and recommendations persuasively, in a compelling and easy to understand manner.
• A strong instinct for player and community needs, as well as the ability to back it up with data and analysis. Ability to set strategy and vision based on deep, insightful consumer understanding.
• Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines.
• Proven ability to influence diverse groups of people to achieve desired results.
• High level of autonomy – a self-motivated and resourceful problem solver with an entrepreneurial spirit.
• Team player – highly proficient at collaborating with multiple cross-functional groups, including business & technical teams.
• Strong management skills and experience in coaching and mentoring

What we can offer you

• The inspiring challenge of working on the award winning MMO EVE Online in cooperation with amazingly talented and ambitious co-workers
• A multicultural work environment that encourages growth, creativity and innovation
• Double workstation setup and flexible work environment
• An active fun division that hosts regular events
• An excellent canteen that offers a weekly breakfast and lunch menu as well as drinks and snacks
• Discretionary quarterly and annual performance sharing plan
• Annual sports grant
• Bi-annual mobile phone grant as well as a mobile usage package
• Home internet
• A conditional monthly transportation grant
• Work environment that focuses on employee well-being
• On-site doctor, free of charge as well as other on-site services at a discounted price
• Relocation Package

Job Type: Full-time