At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
Job Description
What You’ll Be Doing
As a Senior Campaign Analyst within the PBB Sales Strategy & Execution team you will be responsible for providing analytical support on targeted marketing campaign initiatives. Your role will include leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.
How You’ll Succeed
Campaign Design & Execution – In this aspect of the role you will utilize campaign design methods and tools such as IBM’s Campaign Management application (previously UNICA). Knowledge and experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages (like SAS & SQL) is a significant asset.
Project Management & Relationship Building – Building strong relationships with internal and external partners is fundamental to your success. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Your ability to prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines will be critical to your success within this dynamic team.
Analysis & Problem Solving – You must have the ability to assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset. In addition, an eagerness to continually look for process improvement efficiencies and recommend potential solutions is a beneficial and complementary skill.
Who You Are
You can demonstrate 1-3 years experience in Database Marketing and Campaign Development. It’s an asset if you have prior experience leveraging a tool such as IBM Campaign Management (UNICA), or similar applications.
You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help inform your decision making.
You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
You give meaning to data. You enjoy investigating complex problems and making sense of information. You’re confident in your ability to communicate detailed information in an impactful way.
You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.
What CIBC Offers
At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:
Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
Job Location
Toronto-81 Bay, 25th Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Business Analysis, Business Effectiveness, Business Requirements