clearmotive marketing group Looking for Director, Digital Marketing at Canada Full Time

ROLE SUMMARY 

At clearmotive, our Director of Digital Marketing is an integral part of the team, and key to delivering digital marketing strategies and solutions that exceed our client’s expectations. In addition to being a strong digital leader who is capable of leading projects from strategy to execution, you will also build and lead a team to support project delivery. This client-facing role offers the opportunity to participate in business planning discussions and educate clients on new ways to approach their digital marketing activity. 

This is a fully remote role and requires regular virtual collaboration with the Strategy, Creative, Account, and Project Management teams; relentless attention to detail; and experience in leading a team and a variety of digital marketing projects to support our growing roster of client partners.

clearmotive is an independent, boutique marketing agency operating remotely across Canada. Our team specializes in designing, managing, and running scalable marketing solutions for our clients. We believe that creative ideas alone won’t deliver the best results for our clients—no matter how brilliant. Our success is dependent on flawless communication, planning, execution, and attention to detail. 

The ideal candidate must be an ambitious self-starter, be comfortable with leading business development and who is at ease interacting with several clients at a time. Short and long-term success for this individual will require a strong digital background, resourcefulness, critical thinking, and an entrepreneurial drive. You can speak confidently to all aspects of digital media marketing, encourage and foster innovation internally, and develop industry-leading campaigns.

The successful candidate will be able to confidently take on and effectively execute the following:  

• Leading the growth and profitability of clearmotive’s digital marketing function.
• Identify and target new business opportunities for the agency, both by bringing new leads into the business and recognizing upselling and cross-selling opportunities within the existing client base.
• Communicate and present the value of our digital marketing approach to clients in a way that is relevant to their business goals and objectives.
• Lead teams working on paid media, SEO, CRO, analytics and other digital marketing initiatives. 
• Lead the preparation of digital marketing strategies in a manner that’s clearly defined and articulated to internal peers and client stakeholders.
• Oversee the management and key performance deliverables on client accounts. 
• Work with the execution team to oversee quality control, implementation of best practices and campaign optimization.
• Collaborate closely with your creative and strategy counterparts to enhance campaign assets, as needed.
• A client-facing role that offers the opportunity to participate in business planning discussions and educate clients on new ways to approach their digital marketing activity.
• Work closely with your Account Service Team and clients to define realistic and relevant campaign KPIs; the ability to translate client objectives into tangible strategies with effective and measurable goals. 
• Interpret reporting data and oversee the development of actionable campaign insights 
• Advocate for innovative approaches to digital marketing, to educate clients, and internal stakeholders and foster ongoing evaluation and growth. 
• In collaboration with the Agency Leadership Team and our Head of Strategy, you’ll develop new service offerings that help us drive client engagement, innovation and success, including SEO, CRO, and measurement etc.
• A senior voice amongst the strategy team and the agency as a whole. You make those around you better and inspire them to exceed personal limitations.  
• A clear communicator that proactively anticipates the needs of both clients and agency peers. 
• You don’t shy away from confrontation and are comfortable with conflict resolution. Leading by example and fostering a team environment based on respect and open dialogue. 
• The ability to think beyond the task at hand allows the candidate to anticipate challenges and proactively adjust, as needed. This individual will own the outcome and continually strive for excellence.   
• Stay on top of the latest digital marketing developments, industry trends, and noteworthy technology and share knowledge and best practices with internal teams and clients. 
• Responsible for proactively sharing relevant opportunities for innovation and growth to the internal and client teams.
• Apply creativity and strategic thinking to everything you do. Your actions are the difference between delivering good and great work.   

QUALIFICATIONS:

• Minimum 10+ years of agency experience planning & buying digital media, including paid search, display and social media advertising. 
• Strong expertise in digital media platforms (i.e. Google Ads, Facebook Ads Manager, LinkedIn Ads) and analytics tools (i.e. Google Analytics, Google Tag Manager.) Salesforce Marketing Cloud, Pardot and Hubspot experience would be an asset. 
• Experience of overseeing strategy and execution of a range of performance marketing channels, including Paid Media, SEO, CRO, and automation
• Ensuring seamless collaboration with other marketing tactics including creative, content, dev etc
• A clear communicator that proactively anticipates the needs of both clients and agency peers. 
• A meticulous attention to detail. 
• Able to create & optimize campaigns from launch to completion
• Strong analytics background with the ability to leverage an understanding or real-time data, overall brand goals and opportunities to A B test, optimize, and make in-flight campaign decisions to improve campaign performance
• Deep understanding and interest in digital media. Able to provide feedback on what is performing well 
• Proven track record of successful digital and social media campaigns with specific KPI excellent writing, proofreading, and editing skills with accuracy and attention to detail.
• Demonstrated ability to prioritize tasks based on relative Importance and urgency
• Works well under pressure and can effectively and professionally manage multiple projects and stakeholders sell-starter who can work independently and as part of a larger team to help drive business outcomes and ensure the success of campaigns

ABOUT US

clearmotive is an independent marketing agency operating out of home offices across Canada. We operationalize brands. Our team specializes in designing, managing and running scalable marketing operations for our clients. We believe that ideas alone won’t deliver the best results for our clients – no matter how brilliant. Success is always dependent on flawless planning and execution. 

clearmotive offers the opportunity to play an active role in helping our clients connect with their consumers via digital platforms; access to the tools you need to do so; competitive remuneration; work-life balance; paid vacation and flex days; health and dental benefits, including health and workspace spending accounts; and a 100% remote work environment.   

WHY clearmotive?

• We’re accountable to the team and clients
• We speak up, ask for help, and use critical thinking
• We’re resourceful and respectfully challenge your peers when requests aren’t clear
• We’re helpful and try to anticipate rather than wait to react
• We’re curious to learn and push ourselves outside of our comfort zone

If you’d like to actively participate in a friendly, respectful, and collaborative environment with a team of professionals across Canada and be part of a dynamic, growing company, please apply here or forward your credentials to: [email protected]

We thank all applicants, however only those selected for an interview will be contacted.

clearmotive is an equal-opportunity employer.