CM2 Solutions Inc. Looking for Market Research Analyst at Oshawa, ON Full Time

www.cm2.ca

CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada’s largest automotive dealer network.

Overview of Position:

The Performance Marketing Team helps to drive data-based insights market strategy, and acts as the Voice of the Customer for GM Canada’s Chevrolet, Buick, GMC, Cadillac, and Corporate brands. As part of our Market Research group, you will be working with data and analysis sourced from our media and research partners to provide our teams a holistic lens through which to see the Automotive business in Canada, shifts in customer interests and behaviours, threats and challenges posed by our key competitors, and help drive our long-term product strategy.

Key Activities:

• Data Transformation and Visualization – Collect, summarize, visualize, and analyze data from proprietary market, media, and customer sources. Distill findings and present insights and analysis to Core Brand, Regional Marketing, and Executive Leadership teams.

• Consumer Insights – Participate in marketing planning sessions by uncovering key consumer behaviours and insights that are affecting the industry, segment, and competitive sets our teams engage with; and, liaison with our consumer research agencies and vendors who assist you in understanding the Canadian automotive customer.

• Competitive Intelligence – Review market and consumer data about our competitors in the Canadian market. Develop reporting and analysis around key industry events, such as auto shows, new competitive launches, and key automotive industry awards.

• Data and Vendor Management – Work with our market research and data partners to develop deep understanding and expertise with their capabilities, and how to incorporate their offerings into your analysis.

• Communication – Developing, sharing, and presenting research to Brand teams, Senior Leadership, and Dealer Principals. Develop and nurture high quality, collaborative partnerships within the organization, and with our vendors.

• Survey Development and Management – Design and deploy market research surveys on specialized data collection platforms, as well as reviewing and reporting on findings.

Required Skills and Experience:

• 3 years of experience in a research, data analysis, or market analysis role.
• Strong presentation, communication, and problem-solving skills.
• Demonstrated analytical research capabilities; candidates able to share a portfolio of prior analysis work will be preferred.
• Understanding of qualitative research techniques, and their correct application.
• Understanding of basic statistical tests and interpretive techniques, including regression tests and measures of fitness, ANOVA, Chi-Squared, etc.
• Discipline in managing multiple projects simultaneously.
• Automotive industry experience is an asset.
• Market research experience in consumer goods is an asset.

Technical Skills:

• Experience with business intelligence visualization tools (PowerBI is preferred).
• Experience with analytical scripting, query, and/or programming languages (e.g., R, SPSS, Python, SQL) is an asset.
• Experience with syndicated automotive data and vendor portals (e.g., JD Power, IHS Markit, InMoment, mTab) are an asset.
• Previous experience with survey platforms (e.g., Qualtrics) is an asset.

Education and Training:

• Bachelor’s degree; a major in Business, Marketing, Economics, Math/Statistics, or Sociology is preferred.
• Post-graduate degrees in Business, Science, or Social Science disciplines with a research component are an asset.

We thank all applicants, but will only contact those selected for interviews.

Job Type: Full-time

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• RRSP match
• Vision care
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Oshawa, ON