CM2 Solutions Inc. Looking for Marketing Coordinator (Cadillac) at Oshawa, ON Full Time

www.cm2.ca

Marketing Coordinator (Cadillac)

CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada markets Chevrolet, Buick, GMC and Cadillac vehicles through Canada’s largest dealer network. Headquartered in Oshawa, Ontario, GM Canada employs more than 7,700 people across the country and is a recognized leader in innovation, technology, and green manufacturing.

Overview of Position:

You will support the Cadillac Marketing team during the most critical and exciting time in Cadillac Canada’s history, as the brand moves towards an all-electric future with a product line-up featuring ground-breaking technology and innovation. Reporting to the National Marketing and Communication Manger, this role requires superb project management skills, prolific communication skills, a can-do attitude and unmatched attention to detail.

Key Activities:

To be successful in this role, you will:

• Support the execution of Calendar Year incentive plans for the full Cadillac portfolio:
• Understand the impact of incentive moves in order to maximize sales volume and profitability.
• Support the development of presentations that communicate the impact of these changes
• Support the development of competitive comparisons and marketing materials
• Monthly payment comparisons to key competitors
• Model Year product comparisons (ie, develop one-page product comparisons)
• Support the development of product marketing playbooks for field and dealer consumption
• Support the development and execution of Cadillac CRM plans for brand and retail execution.
• Develop and coordinate execution of Dealer Digital Display content and enhance CSSR (Customer Sales and Service Retention) communications
• Support the coordination of efforts required to maintain, promote and enhance the Cadillac LIVE experience.
• Work with agency partners and internal stakeholders to coordinate and track website content updates and changes as required
• Work with agency partners and internal stakeholders to coordinate and track the digital brochure process and content as required
• Maintain status worksheet and ensure key target dates are achieved
• Support the tracking and monitoring of competitive website and online strategies and compare to Cadillac in order to identify any gaps and make recommendations to close these gaps
• Work with Cadillac’s agencies of record and internal stakeholders to make edits/changes via ProofHQ for various content (e.g. Training guides; Website; Brochures)
• Support the maintenance of the Cadillac Sharepoint site and ensure the most up to date and relevant documents/calendars are available at all times
• Support the execution of Strategy Board, Dealer meetings and Events
• Book appropriate accommodations and be the lead the logistics/administration of these meetings/events
• Set-up Microsoft Teams meetings as required
• Maintain Cadillac fleet schedule
• Support the reconciliation of agency BCR and internal budgets
• Support the development of presentations for internal and dealer meetings
• Coordinate monthly newsletters
• Support on build sheets/offers and coordinate cross tier/region integration
• Support Pinnacle brand standards for Cadillac Dedicated Website Guidelines and Advertising Coop Guidelines

Required Skills and Experience:

• Demonstrated understanding of the vehicle incentive landscape
• Demonstrated understanding of the automotive advertising/media landscape
• Demonstrated knowledge of Canada’s luxury automotive landscape
• Superb Microsoft Excel, Word, and Powerpoint skills
• Strong product knowledge is a particular asset
• Exceptional organization skills and attention to detail skills
• Prolific Communication Skills
• Can-Do Attitude

Education and Training:

• Post-secondary degree/diploma preferred in business, marketing, or communications

We thank all applicants; however we will only contact those selected for interviews.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company pension
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• RRSP match
• Store discount
• Vision care

Schedule:

COVID-19 considerations:
Temporary work from home due to COVID-19