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Great Place to Work® Certified
Marketing Manager
Reports to: Senior Marketing Manager, Brand & Retail Experience
Annual Salary: $80,000 to $85,000 based on experience
Location: Vancouver, BC
We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in omni-channel strategy to deliver Marketing plans on a national and local level.
What you will be responsible for:
Group Marketing (Campaigns)
- Develop Marketing Calendar to manage a marketing plan (calendar) that maximizes ROI and achieves set KPIs, with direction of Senior Marketing Manager, Brand & Retail Experience
- Support campaign budget, inclusive of agency rate cards, advertising, and in-bakery POS
- Lead delivery of campaign briefs externally via agencies, internal teams, and Franchisee’s
- Develop national campaign strategic execution through an omni-channel marketing experience
- Manage creative review and artwork sign-off of all campaign materials including photoshoot support, in-bakery POS, and all advertising channels
- Analyze all Marketing deliverables including campaign sales, Marketing advertising, and budgeting
Local Marketing
- Develop new bakery opening marketing strategies utilizing geographical considerations and budget
- Lead marketing strategy across local bakeries and community fundraising efforts
- Analyze all Marketing deliverables including bakery openings, local marketing, and community effort
Team Leadership
- Support a team of coordinators and specialists
Requirements
What you bring to the table:
- 5+ years experience as a Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing strategies from concept to execution
- Strong project management skills in overseeing multiple projects and meeting tight deadlines
- Excellent verbal communication skills with strength in presentations
- Excellent written communication skills with strength in short and long form copywriting
- Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset
- Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset
- Experience in SEM and paid media channels
- A keen omni-channel marketing lens that optimizes for digital as well as in-store
Benefits
What’s in it for you:
- Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!
- Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
- A work from home reimbursement to ensure you’re set up for success
- Competitive salary and vacation plan, and individual bonus plan
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
- Paid sick and personal leave days
- Subsidized wellness program, and paid day for community service and volunteer time
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.
We are an equal opportunity employer and value diversity at our company.
About COBS Bread
With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.
COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.
Accessibility
Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
