Marketing Automation Specialist
Place of work: Home Office
Are you looking for your challenging career? Do you have a passion for marketing & growth tactics? We are looking for you! CONFORMiT is a company driven tobuild a more sustainable future and enhance safety performance in global organizations. We are looking for our martechleader, to take the helm and guide us to success.
You will be in charge of using technology, data and empathy to deliver good newsand added-value content to our ideal customer profiles. You know how to measure success and you are not scared by steep learning curves.
What we are looking for in this leader:
YOUR RESPONSABILITIES
· Develop, maintain and contribute to data governance practices including cleansing database so that records sync according between systems.
· Perform campaign execution tasks including creation of nurture programs/emails/landing pages/templates, web form templates and A/B testings.
· Advise and document best practices in regard to marketing automation capabilities, testing, and projected results.
· Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as outbound,inbound, nurturing & event-based campaigns.
· Participate in market modeling efforts by designingtests and analyzingdata to suggest growth opportunities.
· Participate in overall business strategy by demonstrating deep understanding of ideal customer profile, customer pains, value proposition fit and unfairadvantages.
· Identify the latest trends in marketing.
· Collaborate with product teams, practice leaders and sales to develop strategies and tactics to boost the company’s reputation and drive qualified traffic to achieve growth objectives.
REQUIRED:
· Bachelor’s degree in marketing or equivalent.
· Familiar with CRM and/or automation tools and their integration points and business values.
· Familiar with Google Analytics, Search Console, Google Ads
· Familiar with LinkedIN Campaigns
· Familiar with WordPress
· Highly creative with excellent analytical abilities.
· Ability to balance autonomy and teamwork.
· Demonstrate resourcefulness, motivation and initiative.
· Strong attention to details.
· Up-to-date with the latest trends and best practices in digitalmarketing / growth.
· Basic knowledge of html and/or web design.
PREFERRED BUT NOT REQUIRED
· Experience in EHS, Operational excellence, Occupational Safety and/or Industrial settings.
· Experience with ZOHO One.
· Experience in the B2B SaaS business.
Job Types: Full-time, Permanent
Salary: $90,000.00-$110,000.00 per year
Benefits:
Schedule:
Work Location: Remote
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