Conrad School of Entrepreneurship and Business Looking for Marketing and Communications Coordinator at Waterloo, Ontario, Canada Full Time

This position reports to the Marketing and Communications Manager in the Conrad School of Entrepreneurship and Business with responsibility for internal communications, content development, recruitment, event management, and admissions support. Under the supervision of the Marketing and Communications Manager, the Marketing and Communications Coordinator is responsible for supporting the execution of the tactical elements of the Conrad School’s marketing, communications, and recruitment strategies as well as those of the Faculty of Engineering. The Coordinator implements a broad spectrum of integrated internal and external communications pieces via a variety of communications channels including by not limited to the Conrad School’s website (www.uwaterloo.ca/conrad), social media (Twitter, Facebook, Instagram and LinkedIn), print publications, and other emerging channels.

The Marketing and Communications Coordinator is a content development and management specialist, with exemplary organizational and communication skills, both verbal and written. The Coordinator works as a team member to enhance communication practices at the Conrad School, specifically for internal audiences (faculty, staff, current students) while supporting external marketing and recruitment efforts by developing strategies to achieve the School’s goals and build reputation and brand.

The Team, including the Marketing and Communications Coordinator position at the Conrad School operates primarily on-campus. Work from home can be arranged from time to time.

Responsibilities

Marketing and Communications Plan Development

• In association with the Marketing and Communications Manager, support the development of the Conrad School’s annual marketing, communications and recruitment plan(s), focusing on strategic internal communications, attracting qualified applicants to the Conrad School’s programs, confirming high-quality students, and transitioning confirmed students to entrepreneurship studies at the Conrad School
• In association with the Marketing and Communications Manager, develop marketing action plans for all print, web, technology, events, and social networking initiatives
• Determine success with key metrics established in consultation with the Marketing and Communications Manager and with central bodies at the University of Waterloo including Marketing and Strategic Communications, the Graduate Studies and Postdoctoral Affairs office, and Institutional Analysis and Planning

Market Research

• Stay current through reading, research, and conferences on enrollment management principles, marketing and communications, and the most effective methods to recruit students to the Conrad School’s programs
• As needed, conduct quantitative and qualitative surveys of our internal stakeholders, such as but not limited to, questionnaires, interviews, focus groups, and secondary data analysis

Event Management

• Participate in undergraduate and graduate recruitment events and facilitate webinar recruitment events
• Recruit, train and coordinate student ambassadors (both undergraduate and graduate) for Conrad’s volunteer ambassador program
• Lead tours and events for prospective, current, and incoming students and internal stakeholders at the Conrad School as required
• Participate in on- and off-campus visits that connect with discipline specific departments and organizations as required
• Create templates, schedules, invitations, and marketing materials to assist in the planning of recruitment events
• Implement a post-event lead generation strategy, as needed
• Ensure inclusion of appropriate key messages and compliance with established brand guidelines

Recruitment Support

• Provide support to prospective student inquiries via email, phone or in person
• Work with the Academic Programs Administrator/Advisor to provide insight on incoming applications from prospective students

Content Development (Print and Web)

• Support the development of communications (i.e., print, web, and social media) based on the Conrad School’s strategic plans, in alignment with the University’s positioning framework, and ensure that these initiatives reflect the goals and aims of the Conrad School’s specific recruitment goals and brand development
• In association with the Marketing and Communications Manager, research, write, edit, and source stories, photos and content for the Conrad School’s web content, newsletter(s), and any other print and web publications
• Based on the School’s marketing, communications and recruitment plan, conduct day-to-day operations for the Conrad School’s social media platforms (including but not limited to Twitter, Facebook, and LinkedIn) and write and maintain content on the Conrad School website
• Develop and maintain effective and relevant internal content (classroom and research updates etc.) to market the School’s undergraduate and graduate programs and the Faculty of Engineering
• Keep internal stakeholders abreast of Conrad news and events in a timely and convenient manner
• As needed, develop additional technology-related initiatives (e.g chats, apps, etc.)
• Other duties as assigned
• Committees and Meetings
• Attend Conrad School, Faculty of Engineering, and Marketing and Strategic Communications planning meetings as needed to inform, guide, and make recommendations as they relate to the Conrad School and its related activities, as directed by the Marketing and Communications Manager

Quailifications

• University degree in Communications, English, Marketing or a related discipline, or equivalent work experience
• 2-5 years of experience in a marketing and/or communications role, experience in an educational setting considered an asset
• Experience developing marketing and communication strategies
• Knowledge of student recruitment marketing and enrollment management principles
• Excellent promotional/persuasive writing and storytelling abilities with a demonstrated track record of success
• Excellent understanding of English grammar
• Experience with a content management system and best practices for web writing
• Experience with providing excellent customer service
• Familiarity with social media (video creation considered an asset)
• Solid understanding of quantitative and qualitative research and the ability to assess data to make informed recommendations
• Ability to build consensus and foster teamwork among a variety of stakeholders
• Excellent presentation abilities (preparation and delivery)

Equity Statement

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within our Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca or 519-888-4567, ext. 45935.