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About Macabacus Inc.
Macabacus by CFI is the leading Excel, PowerPoint and Word add-in for productivity and brand compliance. Macabacus helps professionals perform analysis significantly faster, with more insights and fewer errors. Macabacus is rapidly growing and used globally by Fortune 500 companies as well as finance, marketing, and investor relations teams. Macabacus Inc. is a wholly owned subsidiary of CFI Education, Inc.
To learn more about Macabacus click here! https://macabacus.com/
About The Role
Reporting to the VP of Marketing, the Marketing Director is responsible for planning and executing all marketing initiatives and programs for the Macabacus product. This includes, but not limited to, market research and analysis, branding and positioning, campaign creation and execution, project management, content strategy, copywriting, CRO, SEO, events, and webinars.
In this role you will have a high level of autonomy and be supported by an extended team of contractors, as needed. You will also work with a highly ambitious cross-functional team across Product, Sales, and Customer Success to build hyper-growth foundations for Macabacus. You will be focused on strengthening the Macabacus brand, building a strong demand machine, and generating high-quality pipeline for the product.
What You’ll Be Working On
Create and execute on the Macabacus marketing strategy and activity calendar.
Define and execute on Macabacus content and campaigns including end-to-end ideation, creation, publishing, optimization, and reporting.
Build a robust demand engine that supports eCommerce (digital sales) and lead generation (enterprise sales) growth.
Design and execute go-to-market strategies across channels including SEO, paid media, email and social to achieve revenue and pipeline targets.
Publishing content across social, marketing automation, web, and paid channels
Utilize data to implement efficiencies, generate revenue growth, and improve our ability to generate and nurture qualified leads.
Own the content and conversion experience of the public website.
Build sales collateral and enablement materials.
Drive alignment with stakeholders from marketing operations, UX, business intelligence, sales and product.
Manage an external paid media agency and contractors with a high degree of program efficacy.
Provide thought leadership, strategic insight, and clear communication on the product’s growth strategy.
Conduct qualitative research and build solutions based on findings (i.e. strategic positioning and messaging, target audiences, social media strategies).
About You
You have a degree in marketing or related field, and 7+ years full-stack marketing experience.
You have a deep knowledge and understanding of digital acquisition channels – specifically paid media and SEO – at both a strategic and tactical level.
You have numerous examples of running successful campaigns that have generated/increased demand, revenue and leads.
You have developed multi-channel marketing strategies either at a business unit or company level.
You will bring plenty of ideas! We want this role to challenge, innovate and drive growth.
You have demonstrated experience working with product and engineering teams on website related projects.
You have a data driven approach to marketing and have significant experience leveraging a wide variety of tools for growth, including Google Analytics, Klaviyo, Google Search Console, SEMrush and Tableau (preferred).
The ability to drive outcomes autonomously, who thrives on seeing an idea from start to finish.
Working With Us
Our remote-first approach gives everyone the freedom to work where they want without missing out on things like company meetings and connecting with colleagues. Many CFI and Macabacus team members work from home, our offices in Vancouver, New York, Texas and Poland, or a combination that suits their preference and schedule.
A performance-based culture sets the bar high while providing the guidance and open communication to champion individual—and therefore collective—success. Regular check-ins and transparency in strategy, goals, and feedback ensure wins are celebrated and obstacles are overcome.
Most importantly, we operate with trust in each employee’s drive and capability to get their work done. From flexible working locations, to empowered decision-making, to meeting-free Wednesdays that allow for uninterrupted focus time, CFI employees are encouraged to do their best work in the way that best works for them.
Perks and Benefits
Competitive compensation packages
RRSP/401K employer matching
Extended Health coverage for medical, vision and dental
4 weeks / 20 days of paid vacation
7 sick days
Birthday Off!
Annual Active Lifestyle Allowance – stay fit and healthy!
Annual Learning Allowance – never stop learning!
Learning and development opportunities through lunch & learns and access to all our CFI courses!
Team activities and social events, both virtually and in person
Remote-first culture
CFI welcomes applications from all qualified individuals, especially racialized persons or persons of color, Indigenous persons, women, persons with disabilities, 2SLGBTQ+ persons, and all groups protected by the Human Rights Code. CFI is committed to employment equity and fostering a diverse and inclusive workplace.
CFI endeavors to make the recruitment and hiring processes as accessible and barrier-free as possible.
Our Recruiting and onboarding efforts have been adjusted to guarantee a fair, positive and inclusive experience to all candidates.
If you require accommodations at any point during the hiring process, please contact People Operations.
