Deliverables:
Responsible for the execution of the tactical components of the strategical marketing plan including field marketing, digital tactics, campaign logistics and more.
Focus on deliverables by engaging in the everyday logistics, production, and execution of marketing activities and tactics, leading to account engagement to achieve key conversion points across the entire marketing funnel.
With guidance from the Marketing Manager, quickly learn what is working and not working on all tactics and activities – continuously looking to adapt, learn, and grow faster.
Contribute to executing efficient processes and well-integrated marketing tactics across the entire customer lifecycle.
Contribute to the execution of the segment strategy to support our account-based marketing/selling efforts and drive pipeline and brand awareness in our key verticals.
Work with the business development team to optimize lead flow and ensure the team is equipped with the right content and tactics to follow up in a timely manner.
Leverage tactical insights from the marketing team to improve activity performance and identify areas for improvement.
Leverage team insights and experience to apply key learnings to execution and stay focused on delivering excellent results.
At a high-level:
The Marketing Specialist is responsible for executing segment demand generation tactics, optimizing the channels being used at each stage, and helping the team stay on track with campaign logistics.
Additionally, the Marketing Manager will collaborate with product, sales, product marketing, automation, and operations to create and optimize the go to market strategy based on the ideal customer journeys/segments
Direct areas of responsibility include campaign logistics, direct mail tactics, copy creation for ads, emails, blogs, and virtual events, field marketing, vendor tactics, working with business development team and more.
Contribute to exceeding KPIs, and work with Manager to leverage reporting, to analyze and improve performance.
Accountable for the overall effectiveness of demand generation tactics and activities that will contribute to campaign metrics and goals.
Execute measurable, repeatable process in collaboration with the segment demand generation team.
Responsible for carrying out all the deliverables required to successfully run field marketing event such as promo, copy creation, vendor logistics and more.
Responsible for communication and enablement to BDRs to successfully leverage campaign tactics that will help drive engagement and pipeline.
What you’ll bring to the role and what we expect:
Ability to juggle competing priorities, multiple projects, and expectations to get the best out of campaign tactics and activities.
Actively seeks feedback from others to determine areas in which they can best improve
Looks to deploy strengths, and works with team to improve weaknesses and limits
Grit and curiosity to figure out how to continuously drive better results.
Competitive nature with an unrelenting will to win
Collaboration: Builds strong relationships with others within marketing
Results Driven: Support programs with leadership from Marketing Manager(s)
Innovation: Re-evaluates current procedures and suggests improvements to ensure an effective, streamlined process
Key reasons you should apply:
Supported to do the best work of your life
Mission to transform the way the world learns
#1 company in North America for Candidate Experience (beating out all the other companies you know). Plus, we have an amazing company that keeps winning awards for Most Admired Company Culture, Best Managed, Best Company for Young People, and so many others.
Plus, we also offer:
Flexible work hours
Two paid volunteer days
Health and wellness programs
Collaborative work environment
Healthy snacks
Gym on site
Various committees including Environmental Advisory Committee and Social Committee
And lots of other great benefits
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