DECIEM | THE ABNORMAL BEAUTY COMPANY Looking for Director, Brand Voice – Global at Toronto, Ontario, Canada Full Time

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

We’re looking for a Director, Brand Voice – Global, who will be a key strategic leader within DECIEM’s Global Creative Design studio, establishing & leading a new Brand Voice department. You will oversee the evolution & formalization of the brand voice for The Ordinary, NIOD, and other DECIEM brands while also establishing the copywriting process for the organization. Day to day, you will work alongside Brand Managers, copywriters, Art Directors, videographers, photographers, and designers – partnering closely cross-functionally.

This is a hybrid role based out of our Toronto office.

WHAT YOU’D BE DOING IN THIS ROLE

• Establish brand voice guidelines for The Ordinary, NIOD, and other DECIEM brands – ensuring we remain consistent across every consumer touchpoint
• Lead & mentor a team of copywriters – in-house and freelancers – to build a culture of writing at DECIEM that is collaborative, dynamic, and aligned with our values
• Oversee copywriters in the delivery of quality writing for digital, OOH, retail, social, and other consumer-facing creative work
• Lead the organization and management of internal & external copywriting resourcing in order to deliver on Global Brand needs
• Define and optimize the copywriting approval process within the organization
• Work closely with cross-functional teams to lead training and company wide buy-in of our tone of voice
• Partner with Creative and Brand leadership to articulate the vision of DECIEM brands, leveraging an understanding of our strategic priorities and translating it into engaging content
• Oversee the creative review of copywriting outputs from the Brand Voice team, and ensure alignment with overall creative work from our Design team
• Develop a process for copywriting within the broader Creative organization
• Translate briefs and brand strategies into emotive stories that resonate with our target consumer
• Stay current with what’s happening in the skincare, beauty, and consumer goods industry to maintain an understanding of DECIEM’s strategic position and how we remain unique
• Oversee and evolve brand voice guidelines as needed on an annual basis
• Present to DECIEM Senior Leadership as needed

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Be a master storyteller
• 7+ years experience in copywriting, brand narrative, or creative
• Experience working in creative agencies, media publications, or in-house creative teams
• Experience developing tone of voice for consumer-facing brands
• Experience working as key piece/department within a larger Creative organization and understanding the skills needed to deliver best-in-class integrated work
• Strong understanding of youth culture and digital communication
• You are a strong collaborator and have experience working on global campaigns
• Experience balancing multiple projects at one time, planning and managing your team’s schedule effectively

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s – get off at 1pm all summer long! (for applicable roles).
• A dog-friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• 😊 Do the right thing
• 💡 Create impact
• 🌱 Respect small things
• ❤️ Care too much
• 🚀 Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, “

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted.
#SP