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This is a work from home remote position. There may be a need to work onsite occasionally.
Position Overview:
The Senior Manager, Brand Strategy, supports the DSW Designer Shoe Warehouse and The Shoe Company retail brand businesses in Canada, playing a leadership role in the strategic planning process for both brands. More specifically, this role:
Develops brand marketing strategies, seasonal campaigns, non seasonal business initiatives (e.g. DE&I/philanthropic programs) that align with business objectives, customers insights, & overall brand direction.
Collaborates closely with brand and performance marketing leadership and key cross functional stakeholders including merchandising, planning, channel leads (digital and store operations) to ensure all programs, strategies, & tactics are aligned and prioritized across key channels.
Responsibilities include:
•Leads development of seasonal marketing campaigns & strategies, which are grounded in key business initiatives.
•Identifies strategic priorities for a given season by collaborating with senior leadership across business functions, integrating priorities and translating business strategies into integrated marketing plans, marketing campaigns and messaging
•Defines messaging strategy, cadence, & priorities for a given season, aligning with merchandising priorities, leveraging past performance and macro/customer trends
•Align and prioritize upcoming strategic initiatives, CRM activity, and channel considerations to marketing strategy/cadence
•Collaborates closely with Creative leadership on content strategy and creation to ensure vision of seasonal & brand strategies is seen through into creative execution
•Oversees organic social channels ensuring alignment with brand positioning/voice and monthly marketing plans
•Collaborates with performance marketing to drive brand awareness, traffic, and customer acquisition/retention tapping into market opportunities
•Liaises with Designer Brands Inc. US counterparts to sync up on strategic planning processes, timelines, and overall best practices
Requirements:
•7+ years’ experience preferably in retail
•A degree in marketing & brand management (or similar)
•Proficiency in digital marketing; you are “socially connected” and savvy about trends
•Experience in managing external agency/vendor partners and internal cross-functional team members
•Passion, self-starter, quick learner, self-initiative, and proactivity, “roll-up your sleeves” mindset
•Team leadership and orientation, personable and presentable
•Strong administration, project management, time management, and organizational skills
•Great communication and presentation skills
•High computer proficiency with Microsoft Office including PowerPoint and Excel
Why Join Us:
· Flexible work schedules
· Full Remote Work Options
· Flexible Fridays
· Robust Time Off Policy: DBI Day of Inclusion Holiday, Birthday Float & more!
· Daily Wellness Hour & Virtual Yoga Classes
· Remarkable Training & Development Programs & Learning Tracks
· Engage in Diversity- Join a Global Business Resource Groups or our DE&I Council!
· Exciting Virtual Support Centre Events
· Group Benefits that start from day one- no waiting!
· RRSP Matching Program
· Amazing shoe discount!
JOIN OUR CORPORATE TEAM AND STEP INTO A CAREER YOU’LL LOVE
At Designer Brands Canada, we encourage you to be yourself and respect others for who they are. Our diversity makes us strong and creates an inclusive and welcoming environment where everyone’s self-expression is highly valued. We know that fostering diversity and inclusion brings out your full potential and creates an engaging environment for everyone. We believe that you, in all your uniqueness, belong at Designer Brands (Canada). We welcome all applicants. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please advise our Human Resources team if you require an accommodation at any time during the recruitment process.
