Job Description :
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, including Johnnie Walker, Guinness, Tanqueray, Captain Morgan, Cîroc, Baileys, Smirnoff, Bulleit, Ketel One and Don Julio! We have over 200 brands—old and new, large and small, global and local—sold in 180 countries.
Come join us on our journey to achieve our ambition to become one of the best performing, most trusted and respected consumer products companies in the world!
Context
The Revenue Growth Management (RGM) analyst is essential enabler for facilitating and delivering against the Diageo Canada pricing agenda of balanced price and mix growth higher than the industry. You will support, develop and implement value through local/provincial headline pricing, trade/portfolio mix, and identifying efficiencies in promotional spend. This role is encouraged to identify, support, and drive the execution of insights into commercial action with our DIAGEO sales performance leads; realizing the value from the following activities: M&E, gap close, Volume Price Mix (VPM), promotional plan and trade spend optimization, and using analytical tools, and ensuring key price filing deadlines are met.
Purpose
Ensures the pricing agenda and related RGM processes run efficiently for Diageo to optimize Gross Sales Value (GSV), revenue, and profitability.
Identifies key market level RGM opportunities and cascades insights and recommendations to the broader business, with specific partnership with Directors of Performance Management.
Drives internal and external relationship building capabilities, processes, and tools in the RGM space to accelerate data insights into commercial action.
Decision Making
This role requires robust partner management, negotiation and influencing skills. Independent, resourceful, and thought-provoking individual, who is responsible for market level headline price. Facilitates the evaluation of where and how we spend our pricing investments. Creative problem solver who can support deal modeling and gap close conceptualization sessions along with bridging national strategy to local execution. Using reporting tools such as Volume Price Mix files to identify key drivers and variances, while being able to prioritize actions against focus brands and categories. Understands the impact decisions will have on the commercial landscape.
Financial Responsibility
Responsible for ownership and analysis of pricing across a geographic territory against delivery of Annual Operating Plan (AOP) targets
Case cost and promotion price adjustments at Provincial level, and subsequent price filings associated with any price changes
Data based recommendations on usage of trade spend budgets
Ad-Hoc responsibility including but not limited to creating and implementing standardized reports, innovation pricing, and deep category dives
Team Responsibility
Reports into the RGM Director
Will manage select number of markets, each which unique dynamics/challenges
Assists sales performance leads to drive accountability to implement the RGM agenda
Will coordinate with Centers of Excellence to help with tactical elements of role, including reporting, and reconciliation, as well as analytical support where appropriate
Leadership standards to be demonstrated include encouraging a cohesive team culture, sharing best practices, and taking ownership for crafting Diageo’s future ambition
Complexity of Role
Requires in-depth understanding of RGM levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Trade/Portfolio Mix) and impact of changes on value chain
Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with sales and finance
Needs to understand different market archetypes and route to market complexities
Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools
Understands Alcohol sales in a regulated landscape as well as markup/margin structure of beverage alcohol
Key Outputs/Results
Deliver RGM value through price and mix that is ahead of the industry
Implement national price direction for both headline price and promotional guidelines; Meet all local price filing deadlines
Drives promotional insights through M&E
Deliver monthly pricing forecast vs. plan to Finance
Builds annual pricing playbooks, delivers sprints and/or category deep dives as needed
Partners with innovation to improve pricing opportunities
Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the beverage alcohol industry
Experience
Undergraduate degree (BA/BS) required
MBA/post graduate education a plus but not required
Business experience, preferably in the Beverage/Alcohol or Consumer Packaged Goods industry
Strong expertise in P&L levers
Consistent track record in analytical or commercial sales/finance roles, commercial savvy is key
Expertise in one or more of: pricing / promo analytics, tool development, syndicated data, trade terms optimization, promotional effectiveness, finance
Excellent written and verbal communication skills, critical thinking; collaborating with other key internal/external partners; effective in influencing wide variety of partners
Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems proficiency
Worker Type :
Regular
Primary Location:
Downtown Toronto
Additional Locations :
Job Posting Start Date :
2022-12-09-08:00
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
What’s your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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