DOZR Looking for Social Media Specialist at Guelph, ON Full Time

Company Description

DOZR is transforming the $60 billion equipment rental industry. Every road, hospital, school, home and rocket that is built needs equipment, but there are a lot of challenges that currently exist when renting, maintaining and managing that equipment. We have set out to change that!

DOZR is an online marketplace for heavy equipment. Our platform helps people find equipment rentals anywhere, anytime, and instantly compares pricing across thousands of equipment suppliers across North America.

We are passionate about thinking big and solving complex problems. Founded in 2015, we are a mission-driven, well-funded, fast growing startup, backed by industry experts and leading VCs.

We are expanding quickly and looking for talented people to join our team!

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Job Description

DOZR.com is the world’s largest online equipment rental marketplace which combines price transparency, a comprehensive view of the market, and a seamless user experience for contractors and rental companies.

As a member of the DOZR Marketing Team, the Social Media Specialist will have well-rounded knowledge of established and emerging social media platforms. The ideal candidate has experience in both paid and earned social media in planning, strategy and execution. You have a proven track record of high organic engagement and are experienced in managing targeted paid campaigns and providing strategic guidance on driving engagement and lead generation. This is an ideal opportunity for someone who excels in a fast-paced, goal-oriented, test-and-learn environment.

In a typical day you might:

• Manage posting, engagement and audience growth on various social media platforms including but not limited to Facebook, Instagram and LinkedIn.
• Manage a social media calendar and work closely with the Content Specialist to ensure timely release of owned content and relevant always-on engagement for real-time topics.
• Report on owned and earned performance including lead generation.
• Implement testing & optimization opportunities including A/B or multivariate testing on paid social campaigns for maximum click-through and conversions
• Create weekly reports, optimize data reporting & communicate results (including sales revenue generated from email marketing) with executives
• Collaborate with product, marketing and sales teams to identify opportunities to use social media creatively to support business goals.
• Be the always-on voice of the DOZR brand on social media, engaging with our customers, industry influencers and followers.

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Qualifications

What we’re looking for:

• University degree in Marketing, Business, or a related field is required.
• 2-5 years experience in social media marketing, with proven experience in managing social media channels in both paid and earned media, building social media calendars and creating engaging content.
• Understanding and experience with a variety of social media platforms including LinkedIn, Facebook, Instagram, YouTube and Twitter. Experience with Business and Ads Manager preferred.
• SEO skills and knowledge considered an asset.
• Hands on experience with creating audiences, building a social following and developing social strategies.
• Ability to get your hands dirty with research, copywriting and creative strategies to build a strong, engaged social following.
• A growth mindset who’s constantly looking to improve and learn new things.
• Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines.
• The ability to take an idea or concept, and give it substance and strategy. You love seeing an idea through to execution and tracking results.

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We are looking for trailblazers who love challenging problems because those are the ones worth solving. You will be successful at DOZR if you have:

• Relentless passion for learning
• Obsession towards building high quality products, strategy and processes
• A mind set to build long-term scalable solutions
• Value data-driven decisions

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Additional Information
Benefits:

• Casual dress
• Flexible work hours
• Remote office/work from home
• Dental care
• Extended health care
• On-site parking
• Stock options

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DOZR has been certified as a Great Place to Work®.

Job Types: Full-time, Permanent

Schedule:

COVID-19 considerations:
Remote Work

Experience:

• Social Media Marketing: 2 years (preferred)