EventMobi Looking for B2B Content Marketing Lead [Remote] at Toronto, ON Full Time

1. Intro/Summary: Why Content Marketing at EventMobi?

They say great marketing is all about great storytelling. Stories that make the customer envision success and ultimately take action! So, let us tell you the story of why you should come and work with us at EventMobi (Secretly, we wish you were already on our team, because you could probably write a better story… #inception.)

EventMobi is not your typical tech startup, and this is not a typical content marketing job. We could start by telling you how amazing your co-workers are and how they will support you day-in and day-out. We could go on about our amazing suite of products, but instead you should explore some of our customer stories on our website. Thousands of organizations around the world are using EventMobi’s event management platform to run engaging virtual and in-person conferences to bring about real change around the world. That’s the reason we do what we do, and we can’t wait for you to join us and help spread our message about event marketing, technology, experience and engagement.

Your track record is solid with 6+ years of relevant experience at a few other awesome B2B marketing teams. Ideally you have worked in a few other software or technology companies and know what it takes to build impactful B2B lead-gen funnels. Experience and understanding of hospitality, non-profit, association and event industry would be a nice to have but not required. In this role you will have tons of support and resources but will ultimately own content strategy and execution. You will set standards and processes for the rest of the team.

Compensation: $80k-$100k + Stock Option

TimeOff: 3-weeks vacation + 1-week Sick Days. Your Birthday is a holiday (seriously! log-off and hang out home with the fam or go do something fun) + FlexTime (While You Work Your Time Zone) + 3xOpportunities to meet your co-workers in person around the world (see section 6 below)

Benefits: Dental, Health, Life, Mental Health Consultations (InkBlot)

Tools: Top of the line hardware and the best software for your home office setup (Macbook Pro, 2nd Monitor, Noise-Canceling headset, etc)

2. About EventMobi

EventMobi was founded 12 years ago with the mission of making event technology easy for event planners & marketers to create engaging event experiences. As one of the original innovators in the event technology space we have powered over 20,000 conferences and 15-million attendees using our event app and virtual event platform. The pandemic has accelerated the digital transformation in live events. Event technology now plays a critical role to enable business communication regardless if events are in-person, virtual or hybrid.

Honesty, Empathy, Curiosity, Creating Unexpected Value and Fun are the 5 pillars of our corporate culture, so you can guess what it’s like to work at EventMobi: Amazing people who want to reach their maximum potential and h at work while helping their coworkers and customers. If you take yourself too seriously, or uncomfortable around change and constant improvement, this role is probably not the right fit for you!!

3. About You and What We Need You To Do in This Role

You love writing, reading (and probably Netflix, but you can tell us more about that later!). You believe content marketing is about understanding your customers more than anything else. When you write, you think about what impact it will have on SEO, on lead gen, on conversion and ultimately how you can convince the reader to take action.

You also know well that Content Marketing is a team sport, and you have lots of besties that you work with — from graphic designers and video marketers, to demand gen and marketing automation smartie pants. The sales team is your secret weapon, you love listening to their calls and gathering insight from them so you can write better content that converts.

But you also have expectations from your company. First, you want a management team that believes in marketing, but also believes in you and your ideas. Secondly, you expect the company to set you up for success in your role with the right resources and ensure you can grow in your role. We all know it takes two to tango.

Oh and what we need you to do is the following, but you already knew that 😉

Own Strategy: Work closely with senior leaders, marketing teammates and other departments to create effective communications strategies that articulate our platform’s core benefits while educating customers on becoming experts at their jobs. Keeping in mind our core objectives of driving awareness, increasing traffic, improving conversions and helping sales close deals.

Conduct Research: Interview partners, prospects, customers and other third parties to ensure all content engages and offers value. Keep up with current industry trends and topics to ensure effective communications and monitor key competitor content strategies. Collaborate with product marketing to develop industry and role-based messaging and unique differentiating factors of EventMobi.

Lead Copywriting: Produce thought leadership content worthy of sharing directly or by guiding internal/external resources. Your content may take on any shape appropriate for the message and audience such as videos, white papers, blogs, webinars, press releases, email marketing messages, case studies, presentation content, survey reports, ads and web copy. When necessary, approve content produced by other team members and ensure all written content is consistent with EventMobi’s tone and mission.

Collaborate in Planning and Promotion: Develop and maintain editorial calendars and content project plans; push the business to adopt better content creation practices and optimize delivery strategy for each piece, by implementing best practices and testing of new content formats and distribution channels.

Improve Reporting: Work closely with SEO agency, PPC agency and Website admin to build and track benchmarks for measuring content success and ROI; continuously measure and improve content performance by leveraging SEMrush, Google Analytics and HubSpot. Provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content.

Own Brand Language: Ensure that all communications adhere to brand and communication standards and are written in a consistent EventMobi “voice”.

4. Your Team and Who You Will Work With

Nothing is more important than the people we work with everyday. We want you to know that you are never on your own and you will build friends for life in this team. The EventMobi marketing team is small but mighty, we are also truly diverse and global.

VP of Product Marketing & Events (Thorben Grosser) who has a masters in events & marketing and also teaches his craft in various European universities. Thorben has been with EventMobi for almost 9 years and is the glue between product, sales and marketing teams. He also leads the Global Events strategy and team at EventMobi.

Dir of Marketing (Chrissy Gow) with over 15 years of experience in media, fashion, hospitality and travel marketing leads the content and operation teams. She has been with EventMobi for over 2 years and her team consists of Campaign Manager (North America), Marketing Manager (Europe), Senior Graphic Designer, Video Marketing Manager, Marketing Specialist, Website Manager, and Marketing Admin.

We also have an ongoing engagement with some of the best agencies, talented copywriters and industry experts in North America who are helping us to strategize and manage SEO/PPC, content, and take care of the technical side of our web assets.

5. What is The Path to Success and Growth for This Role

All of your activities are designed to drive traffic, increase engagement, capture leads and convert target audience segments into customers.

Qualitative Goals:
Maintaining EventMobi’s Content Vision and Strategy Plan.

Planning and Execution on a Content Calendar that is in sync with new product launches and sales needs.

Being Awesome

Quantitative Goals:
SEO Ranking

Website and Blog Traffic and Conversion

Email Engagement

MQL

Number of times you make your coworkers smile (gifs and dad jokes count)

GROWTH: This opportunity has a dual growth path at EventMobi, either as an individual contributor to become the lead/expert head of global content strategy, or as a people manager to be the director of content marketing.

6. Work From Home Life @ EventMobi

As a global company we have always had employees working across the world. Since the pandemic, we became a fully remote company, where our local offices in Toronto, Berlin and Manila now serve as meeting spots and hoteling when needed. At EventMobi we are constantly evolving to become one of the best remote work places by investing in the right tools and listening to our employees to create the right processes and communication channels. Our remote work philosophy revolves around 4 pillars :

Clear Documentation

Balanced Approach to Live vs Asynchronous Communication

Clear Goal Setting and Communication

Ultimate Ownership by Employees and Ultimate Trust by Managers

To work as a remote employee we hope you have access to a quiet, comfortable, and ergonomic workspace and working environment at home. As well as a reliable ethernet connection of at least 30Mbps upload speed with wired connection or reliable WiFi.

We work remote but we hope to see each other in-person often. Although currently difficult to plan due to travel restrictions we are planning the following opportunities for 2022.

In-Person Experiences while Working Remotely

1) Departmental offsite: where we hope to fly-in our global team per department for a fun and action packed gathering to work together in-person.

2) Mobi Paradise & Mobi Cottage: The company will setup remote HQs in summer (Mobi Cottage), and in Winter (Mobi Paradise) for 2-4 weeks and employees can choose to work remotely in the temporary HQs and hangout with other coworkers. Ask us about the details, we would love to see if you are excited about this as much as we are thinking about planning it 🙂

7. Curious to Learn More About EventMobi?

If you are interested in seeing EventMobi in action, check out some of the videos below.

EventMobi Product Tour

The Experience Manager Platform

“The Nature of Events” – a fun video showcasing the EventMobi Team

Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences – hear directly from our customers.

Meet and hear from a few Mobiers here: Kate from our Events team. Phil and Wayne from our Customer Experience team

We are witnessing how events and conferences are being reimagined online, and we are building on ten years of event technology experience to innovate one of the most customizable and engaging virtual event platforms. We are an award-winning tech startup with teams in Toronto, Berlin and Manila, with thousands of customers around the globe.

In the era of COVID-19, we are hard at work helping thousands of events pivot to virtual. EventMobi has a huge impact on the success of our customers’ events and on their attendee experience. We are on a mission to revolutionize how event planners promote, market and manage their virtual and in-person events, and how remote and on-site attendees experience conferences. We would love for you to join us and leave your mark.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. #high