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Digital Marketing Executive
Full-time
Permanent
Toronto location with remote working
We’re on a mission to make Explore a leading, small group, sustainable travel brand across USA and Canada. Being a major brand in the UK with 41 years’ experience in operating unforgettable tours in all seven continents, we’re huge believers that travel should be a force for good in the world. At the heart of all of this, is a passion to travel responsibly. We aim to always be welcomed back, for communities and cultures to benefit, and wildlife to flourish. In a complicated world that’s full of potential, we strive to be better than yesterday.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role will initially be home based, with the option of hybrid working from an office in Toronto in the future. Work life balance is important to us and so we are open to discussion on flexible working patterns and part-time working (minimum 4 days per week).
In this newly created role you will help to create unforgettable adventures by creating and optimizing paid digital advertising campaigns and applying insights gained to refine merchandising and make recommendations to improve ads and content. You will also work with our centralized digital team to develop a strategy to increase visits and online conversions and support the implementation of these strategies including A/B testing, across PPC, programmatic, retargeting, affiliate, and paid social activity.
We couldn’t provide a product loved by thousands without a brilliant team making it happen. We are looking for a data wizard, curious by nature, and someone who loves delving into the numbers, with an eye for spotting patterns and anomalies. You’ll be technically strong, with a good eye for detail and an awareness of data best practice. You’ll also be comfortable in using data to measure and report on success. You will bring digital advertising experience including PPC, programmatic, retargeting, affiliates, and paid social along with experience of working with CRMs for building marketing campaigns, audience segments and analysis.
We aim to be better than yesterday and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners – always with respect and kindness.
Explore is part of Hotelplan UK, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.
To apply, please email your CV and a covering letter to: recruitment@hotelplan.co.uk
You must have the right to work in Canada to apply.
Closing date for applications: Sunday 3 March 2024
We reserve the right to close the recruitment process early if a suitable candidate is found.
