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At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
As a global leader in B2B assurance, tax, transaction and advisory services, the insight we deliver at EY helps build trust and confidence in capital markets and global economies. We’re working hand-in-hand to help leading Canadian organizations transform their business for what comes next and prepare for what comes after that.
In this role, you’ll provide strategic planning, business enablement and marketing support for go-to-market initiatives. You will be the marketing and enablement point of contact, owning program management, execution and measurement of results. You will work hand-in-hand with the national leadership teams as well as sector, service line and geographic leadership teams, marrying together business goals to drive the strategic planning process, and determine the most impactful go-to-market programs and initiatives and grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to enable our client-facing teams to converse with clients, build opportunities and increasingly win in the market.
From reputation through to relationships and revenue, succeeding in this role will mean understanding our business, our sectors, our clients and our brand – and then continuously evolving our strategy and tactics to help us win.
Your key responsibilities:
Be a key member of the leadership team to enable desired growth of the practice.
Focus on strengthening our brand with key accounts, prospective clients and influencers.
Facilitate the strategic planning process for the team to identify the appropriate go-to-market activities required to achieve market growth across key sub-service lines and solutions.
Drive and manage the execution of the go-to-market strategy, specifically focusing on marketing campaigns. Work closely with the leaders and sub-sector leaders, to identify business needs and areas for investment.
Project manage go-to market activities and prioritize initiatives that supports our strategic plans and opportunity development.
Identify demand, trends and opportunities through insightful analysis of the market and the priority accounts, and continuously identify new opportunities for improvement.
Oversee the delivery of various requirements for reporting pipeline and revenue to track the impact of go-to-market initiatives on pipeline, revenue and growth targets, and provide status updates to leadership.
Track and report ROI on all campaigns, programs, events and marketing efforts.
Be the knowledge curator, leveraging the full suite of EY’s services and solutions to deliver relevant insights, and to equip and enable client conversations.
Drive internal connectivity, engagement and communication across the sectors. Be the connection to global sector leaders and teams, including BD, Operations, Marketing and Knowledge.
Skills and attributes for success:
Prior experience with marketing campaign management and content development roles
Ability to work alongside and effectively communicate with senior executives, being seen as a credible, trusted advisor
Strong business acumen and grasp of leading brand-to-demand tactics
Experience bridging thought leadership, solutions, and client issues to build meaningful conversations and bolster relationships
At ease managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment
Strong analytical and quantitative skills – comfortable in reviewing reports, interpreting data and identifying trends that will assist in further targeting appropriate go-to-market activities that will generate pipeline growth
Strong strategic, organizational, and autonomous project management skills
Compelling public speaker, writer and communicator who articulates concepts and ideas clearly
Process-driven, always looking for ways to improve efficiency and effectiveness
Ability to work both independently and with the team, relying on strong influencing skills to achieve results
A strong executive presence
Excellent relationship building skills, adapting to all levels of internal and external stakeholders at Global scale
Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
Qualifications:
A bachelor’s degree; graduate degree preferred, in Business Administration, Marketing or related field.
8+ years of relevant business experience; Knowledge of B2B marketing experience an asset.
Past experience in professional services is highly desirable.
Strong program/project/campaign management and execution experience
Strong stakeholder management skills; comfortable working with senior leaders
A proven ability to manage multiple go-to-market initiatives, resulting in pipeline creation and sales
In-depth knowledge of marketing trends, execution and measurement (analytics, dashboarding, reporting, etc.)
Strong organizational and time management skills; demonstrated ability to manage multiple priorities, stakeholders and complex projects and initiatives at one time
Strong team player with the ability to work independently and remotely effectively
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. From our actions to combat systemic racism and our advocacy for the LGBT+ community to our innovative Neurodiversity Centre of Excellence and Accessibility initiatives, we welcome and embrace the diverse experiences, abilities, backgrounds and perspectives that make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
EY Way of Work and your health and safety
EY Way of Work recognizes flexibility in the way we collaborate, innovate and deliver with the ability to work in-person and remotely. To support a healthy and safe in-person working environment, EY has implemented various layers of health and safety controls while working in the office or at client or other locations. A critical component of EY’s workplace safety program includes our COVID-19 vaccination policy which requires all personnel to be fully vaccinated against COVID-19 unless an accommodation based on a reason protected by human rights legislation is provided.
What we offer
If you join EY full-time after your internship, we offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and either need assistance applying online or need to request an accommodation during the interview process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EY’s Talent Shared Services Team or email SSC Customer Support at [email protected].
