Flow Capital Looking for Marketing Specialist at Toronto, Ontario, Canada Full Time

About Flow Capital

Flow Capital provides founder-friendly growth capital for high-growth companies across North America and the UK through minimally dilutive debt structures. Our mission is to empower entrepreneurs with the growth capital needed to sustainably scale their businesses through our fast, flexible, and founder-friendly alternative debt structures. We are a small team of professionals with our head office in downtown Toronto.

The Opportunity

We have an exciting opportunity for a Digital B2B Marketing Specialist to join our team. Reporting to the CEO, this position manages and executes Flow Capital’s marketing efforts with an emphasis on lead generation through inbound and outbound marketing channels. If you have a strong desire to have a major impact at a growing company funding high-growth startups, we would love to hear from you.

This is very much a hands-on role with responsibilities that span from strategy through implementation, execution, and monitoring. You will create and execute our (primarily digital) marketing campaigns, evaluate our marketing performance metrics, and collaborate with the rest of the Flow team to help us continue to grow our business. The ideal candidate will have a strong B2B digital marketing background with excellent communication skills and attention to detail.

Note: This position has the flexibility to work partially remotely, although candidates must be based in Toronto, Ontario.

Requirements

• 4+ years of hands-on experience in digital B2B marketing
• Degree/diploma in marketing, finance, business administration, or similar relevant experience
• Experience with Google Analytics (GA4), Google AdWords, and LinkedIn Campaign Manager
• Knowledge of WordPress and MailChimp, and Zapier
• Experience with PowerPoint, Canva and/or other presentation and content creation apps
• Experience developing detailed marketing content
• Excellent decision-making skills with the ability to identify and prioritize highest impact initiatives
• Ability to manage multiple projects and deadlines with minimal supervision
• Strong written and oral communication skills
• Hands-on approach

Key Responsibilities

• Drive Flow Capital’s growth agenda by developing marketing strategy, content, and materials to maximize lead generation and increase brand awareness
• Maintain and contribute to Flow Capital’s website, including publishing new content and building landing pages
• Execute all paid marketing initiatives and spending, including search ads (Google Ads), social media (LinkedIn ads), content creation, partnerships, events, and more
• Proactively look for and review opportunities for partnerships and affiliate agreements; assist with negotiating terms and manage partner programs
• Identify new high-potential channels and campaigns to test and incorporate into the broader acquisition plan
• Manage a variety of ad hoc marketing requests, including, but not limited to, creating investor presentations/fact sheets, sales collateral, overseeing events, managing PR requests, etc.
• Ensure company and brand messaging are incorporated, as appropriate, in campaigns, landing pages, and other areas of the acquisition funnel
• Track the effectiveness of marketing campaigns and report on key marketing metrics.
• Plan, manage, and optimize the marketing budget
• Assist in content creation, including using AI

Nice to Haves

• Working knowledge of SEO and/or content strategy, and how paid search can inform SEO/content and vice versa
• Experience with other digital marketing areas such as conversion rate optimization, email marketing, marketing automation, social media, and more
• Experience creating podcasts, webinars and video content
• Background, experience, or a keen interest in areas related to tech startups and/or venture capital/business funding

Compensation

This is a permanent position with a competitive salary and benefits.

As part of our commitment to accessibility for all persons with disabilities, Flow Capital will, upon the request of the applicant, provide reasonable accommodation during the recruitment process to ensure equal access for all applicants. We will consult with applicants to ensure a suitable accommodation is provided.

Please note that only applicants selected for an interview will be contacted. Thank you in advance for your interest.