The Manager, Marketing & Brand Experience will focus on the following core responsibilities:
Strategic planning
Budget formulation and management
Brand experience
Marketing performance
Marketing campaign and promotions
Collateral and advertising strategies
Stakeholder communications
Agency relationships
Responsibilities:
Collaborates on creation of annual marketing plans and budget. Including evaluating media buys and the development of supportive content, marketing team participation and reporting on seasonal events, campaigns and programming
Leverages the support of the larger Pursuit organization and external marketing agencies to deliver targeted, relevant and effective marketing communications, promotions, social engagement, website conversion, brand experience and ultimately increased attraction bookings
Consistently evaluates the brand experience through communications with internal and external stakeholders and provides them feedback and direction on brand engagement so they implement strategies and processes to improve guest experience and satisfaction
Builds relationships with local DMOs, tourism authorities and boards and is viewed as one the leaders of the FlyOver Canada business
Assist with pitching and securing both regional and travel media visits including the management of all in-market FAM logistics
Collaborate on social media engagement activities and on-site content capture
Responsible for monitoring collateral inventory – ensuring materials are available when needed and provide monthly distribution reports
Project manage the creation of signage and small creative projects and act as the point person for other departments when requesting updated and/or new signage
Provide guidance to the web development team on updates and maintaining content on the FlyOver Canada website and work with other members of the Pursuit digital marketing team to increase the overall conversion rate and user experience
Responsible for compiling weekly and monthly marketing performance reports and working with the Senior Manager, FlyOver to provide insight on such reports
Help manage the storage of marketing assets including images, electronic files and creative archive library within our digital asset management system
Understand the FOC marketing budget and have the ability to process invoices and update the budget as directed by the Senior Manager, FlyOver
Support the Senior Manager, FlyOver and the larger Pursuit marketing team with all other tasks as directed
This list describes a lot of what a Manager, Marketing & Brand Experience does, but no job description can anticipate every single issue or project that could come up. Pursuit and FlyOver Canada might need to reduce, add, or change job tasks from time to time.
Qualifications:
Bachelor’s degree in marketing, communications, resort management, tourism or general business is preferred
Minimum 3 years’ experience in marketing or public relations required
Strong knowledge of hospitality, marketing, public relations and accounting principles is required
Advanced computer knowledge is required: MS Office, Adobe CS suite, digital marketing, social media
Excellent oral & written communications skills required; including public speaking
Fluent in English
Fluent in French an asset
Ability to build & maintain professional relationships required within all divisions of FlyOver Canada, Pursuit, Viad, local community organizations and our suppliers & vendors
A valid driver’s license is required
A valid Canada passport is required
To handle this job successfully, any person hired has to be able to perform each task well. FOCV will make any reasonable accommodation possible to help a person with disabilities to perform their job. This job is based in Vancouver, BC with Pursuit’s FlyOver Canada team. Pursuit strongly recommends all staff to be fully vaccinated against COVID-19; as vaccine policies vary between the US and Canada, some unvaccinated candidates may be subject to certain restrictions.
Work Environment:
ABOUT FLYOVER ATTRACTIONS
The FlyOver attractions team brings new attractions to life and oversees existing operations. FlyOver, the Ultimate Flying Ride, utilizes state-of-the-art technology to give you the feeling of flight. You hang suspended, feet dangling, before a 20-metre spherical screen while our film whisks you away on an exhilarating journey across some of the world’s most iconic landscapes. Special effects, including wind, mist and scents, combine with the ride’s motion to create an unforgettable experience. Currently, there are FlyOver’s located in Vancouver, B.C., Reykjavik, Iceland, Las Vegas Nevada and coming soon – in Toronto and Chicago. Several future FlyOver locations are proposed and are in the development stage.
ABOUT PURSUIT
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.
We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products
EEO Information: Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.
Posting Date Mar 22, 2022 Job Number 22044370 Job Category Sales & Marketing Location The Westin Bayshore Vancouver, 1601 Bayshore...
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