Fotaflo Looking for B2B SaaS Marketing Manager at Toronto, ON Full Time

Are you an experienced B2B SaaS marketer? Are you looking to make an impact at a fast-growing, bootstrapped, financially solid, B2B SaaS business? Are you looking to work 100% remote and excited by the challenge of helping the tours and activities industry rebound better than ever? Are you ready to work with other fast growing, integrated technology partners to co-market our solution to ziplines in Hawaii, whale watching tours in British Columbia or rafting outfitters in New Zealand?

If so, we want you to join our team!

You enjoy the challenge of building the subscription base of a growing business through creative strategies, data analytics, applying proven approaches for improving lead nurturing, and tactics that result in pipeline acceleration.

You are…

• A natural networker: You enjoy building relationships with influencers, early adopters, and brand advocates.
• A storyteller: You get excited about products and the problems they can solve, and can make that excitement contagious.
• Self-motivated: You identify opportunities and roll up your sleeves to make them happen; you’re not too good for hands-on execution. You can take ideas from concept to completion. You’re super-organized and don’t need (or want) to be micromanaged.
• You take enjoyment from building and are excited to work alongside a team. You like to create end-to-end funnels, marketing campaigns, content, and be given the ability to really create something new and special.
• You’re equally comfortable analysing data, running an A/B experiment on a landing page to optimize for conversions, managing content and strategies, as well as writing an email nurture sequence or blog post.

You will work closely with prospective and existing customers as a trusted advisor to deeply understand their unique challenges and goals and evangelize solutions that will help them reach their business goals. You’ll contribute to our business growth in a supportive, collaborative and fun atmosphere, while creating the content and programs that tell the story of Fotaflo.

Responsibilities:

• Work closely with the sales team to help drive the growth of subscription revenue
• Create, maintain and expand co-marketing with integrated technology partners to reach larger audiences.
• Create, execute, and analyze campaigns to refine understanding of our customer and improve website conversion rates.
• Understand customer journeys and find ways to strengthen them.
• Craft irresistible, highly relevant content that is fun-to-read and easy-to-understand.

• Manage our third-party marketing and PR vendors to:
• 1. Build reports and dashboards to report on marketing and sales lifecycle stage performance from lead through to opportunity pipeline and closed+won.
• 2. Create, edit, and manage content for a variety of media including: email, newsletters, blogs, whitepapers, thought leadership articles, customer case studies, website pages, webinar slide decks, sales collateral, event collateral, and speeches/video scripts.
• 3. Build and manage our content/editorial calendar.
• 4. Manage Fotaflo social accounts.
• 5. Pitch and land content in relevant third-party channels to generate positive PR awareness of Fotaflo.

We’re looking for someone with:

• 3+ years experience as a B2B SaaS marketer.

• 3+ years experience and proficiency with HubSpot professional or enterprise products.

• 5+ years writing, editing, and content management experience with exceptional attention to detail and ability to adapt content to varying audiences and media.

• Superior verbal, written, and presentation communication skills.

• Experience with current marketing techniques including inbound/outbound marketing, demand generation, SEO, SEM, PPC, and analytics.

• Ability to prioritize and manage multiple priorities, projects, and resources.

• Confidence and ability to communicate up, down and across the organization.

• Adaptability to support changing priorities and communicate them with the rest of the team.

• Consistent overachievement of goals.

Come join us!

If you strive to produce great work, explore your creativity, and challenge yourself to improve every day, then Fotaflo might be the place for you.

Joining our team has its perks.

• This is a full-time remote work position.

• We don’t track vacation. We assume and support that everyone will take the vacation they need to maintain balance.

• When travel is possible you have the opportunity to visit customers and do cool stuff. Want to zipline in Hawaii, Scuba in Sydney, go whitewater rafting in British Columbia?

More about Fotaflo

Our company motto is To Achieve. To Capture. To Share. Life’s Remarkable Experiences.

Have you ever had a remarkable life experience and missed getting a photo of it… or took a really bad photo that doesn’t capture the memory and is not worth keeping or sharing?

That’s where Fotaflo comes in, we help customers of tours, activities, and attractions get the most important thing to them, memories of their experiences in photos and videos.

Fotaflo is a B2B SaaS company that provides a photo and video marketing platform for tours, attractions, activities, and other experiential businesses. We make it easy for experiential businesses to capture and deliver photos and videos of their customers, and track the social sharing and referrals they generate when their customers share photos and videos online.

Please include a resume, cover letter, and anything else you think will demonstrate that you’re the best candidate for this position.

Application deadline: 2022-03-04

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• Vision care
• Work from home

Schedule:

Experience:

• B2B SaaS marketing: 3 years (required)
• HubSpot professional or enterprise: 3 years (required)

Work remotely: