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Overview:
Compensation
Salary: $120,000 / Year
Benefits: Medical, Dental, RRSP
Duties and responsibilities
Knowledge, Skills & Abilities
Education and Experience
Fountain Tire is looking for an dynamic marketing professional to join our team as the Director, Brand & Customer Experience. At Fountain Tire, we are committed to making our stores the best place to shop. We are looking for an individual who will define, develop, and implement strategies that will strengthen the Fountain Tire brand promise and ensure our customer experience is second to none. This is a leadership role, intended for someone who is established in their career as a marketing professional and who has experience leading a dynamic group of people. Fountain Tire has its head office located in Edmonton, AB with a network of 170 plus stores located across Canada. Our motto is “Helping people get there – safely, sustainably and successfully”
Compensation
Salary: $120,000 / Year
Benefits: Medical, Dental, RRSP
Duties and responsibilities
- Provide leadership to the Communications & Customer Experience team through effective performance management and daily mentorship, and ensure a continuum of skill development to achieve success.
- Research, develop, pilot and implement (from pilot to fully fielded network) an effective Branding, Digital & Customer Experience Plan that aligns with business goals and the strategic plan; this includes setting measurable and reportable goals.
- Create strategies to elevate the Fountain Tire brand in the key Marketing areas of Promotions, Place, and Perception, and gain buy-in from key stakeholders.
- Lead Market Analysis activities to assist with the Expansion Plan and provide leading indicators to the Product Category team to help with Forecasting and Assortment Plans.
- Transform insight into results by piloting new initiatives with the Operations Team and stores to determine which initiatives should be rolled out to the organization.
- Travel to store locations, zone meetings, corporate meetings/events, and supplier events; develop and deliver presentations tailored to the specific audience.
- Work closely with IT/IS to understand, manage and secure resources for the technology requirements of the customer facing initiatives.
- Implement digital assets including www.fountaintire.com that increase digital engagement and conversions.
- Negotiate and document key supplier relationships and agreements.
- Participate in the annual marketing budget and program funding process.
- Participate in the review, recommendation, and implementation of marketing best practices.
Knowledge, Skills & Abilities
- Thorough knowledge and understanding of Marketing principles and concepts
- Proven ability to build and maintain effective relationships both internally and externally; this includes excellent communication, influence/persuasion, interpersonal and problem solving skills
- Exemplary presentation skills and the ability to deliver initiatives in a clear and concise
- Proven ability to manage projects from inception through to implementation; this includes the creation and maintenance of appropriate documentation
- Exceptional organizational skills and the ability to manage multiple projects
Education and Experience
- Bachelor’s Degree with a major in marketing
- 10 Years of experience in retail marketing
- A minimum of 5 years of experience leading a marketing team
- Experience in dealing with advertising & PR agencies
- Certified Marketing Specialist (Through CMA) would be considered an asset
- Experience in the automotive aftermarket would be considered an asset
