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### Advertising Operations Manager
About Foxquilt
Foxquilt is a leading North American Insurance technology company focused on providing small businesses insurance. Foxquilt develops, underwrites and distributes a complete line of its own commercial insurance products in the United States and Canada. The company uses a combination of data analytics and artificial intelligence to recommend the best insurance coverage and price to meet the individual needs of its small business customers.
About You
Do you want to make a big impact and grow with one of North America’s leading Insurtech organizations?
We are looking for an Advertising Operations Manager with 5+ Years of experience managing and executing paid media initiatives to help us scale and grow more efficiently. Prior experience in advertising or marketing for a minimum of 3 years would be preferred. You have the ability to manage a high-value portfolio, are technically strong in calculating CPL, CAC and expertise in Customer Lifetime value would be an asset.
About The Role
Foxquilt is a leading Insurance technology company focused on empowering small businesses and B2B networks to save on small business insurance. We’re introducing new products to the market that finally provide businesses with greater value and buying power. As a Paid Media Manager, you will directly contribute to Foxquilt’s paid media oversight, execution and implementation. Working closely with a dedicated team, passionate about growth as Canadians leading Insurtech business.
Location: Toronto, (hybrid work environment)
Essential Duties and Responsibilities:
- Implement new expansion and segmentation focused advertising, including campaign hierarchies and best fit paid media solutions across Canadian and US Markets
- Ensure comprehensive conversion tracking, working with various platforms like Facebook, Linkedin, Google Adwords, Google Analytics and Google Tag Manager, and maintain the data integrity of all website statistics
- Monitor website channel performance daily, providing recommendations and implementing them to increase conversion rates
- Leveraging data, consistently evaluate the user experience both online and offline, identifying and solving for pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments
- Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds
Demand / Stakeholder Management
- Work cross-functionally with Sales, Product, Finance and Tech teams for enhancement opportunities
- Liaise regularly with US and Canadian Sales teams to drill down on MQL to SQL alignment, lead quality and path to purchase viability
- Work with internal and external teams to align on new audience/ segment pivots, seasonality and product-led initiatives
- Drill down on technical SEO and chart opportunities for improvement with newly implemented infrastructure
- Build consensus for new initiatives for controlled split testing and use case fit for regional expansion
Education & Experience
- 5+ Years of experience managing and executing paid media initiatives with successful past campaign oversight of a $2M+ budget
- 3-5+ Years of experience in an advertising or marketing agency
- Ability to use wireframes to establish the structure of end to end buying journeys
- Experience with Hubspot Sales/Marketing, Call Tracking Metrics, Slack and G-Suite for Business
- Advanced knowledge of technical SEO and content input to support long term organic channel growth
- Bachelor’s degree or equivalent experience
Additional Qualities:
- Passion and/or demonstrated experience in Financial/Insurance services industries
- Experience with customer journey mapping, with proven examples of reducing friction by improving user experience
- Excellent communication skills, both written and oral, with the ability to influence key stakeholders
- Exceptional organizational and project management skills with the ability to handle multiple competing initiatives
- The ability to build relationships and collaborate with stakeholders, product development, technology and marketing team members
What do we offer?
- Competitive compensation
- Equity in Foxquilt (Employee Stock Options)
- Excellent extended health and dental benefits
- An extra day off on your birthday!
- Casual dress-code
- Opportunity to work with a talented, supportive, & extremely diverse team
- Office in Downtown Toronto (at 1 Yonge Street) with a great view of the water!
- Social events, regular celebrations of milestones, and birthdays!
- Flexible work environment, with opportunities to work from home
- Fun, friendly, diverse, social, and collaborative environment
- A place to grow and advance in your career
How do you apply for this position?
Please apply directly here with your resume.
Foxquilt Insurance Services Inc. is an equal opportunity employer that welcomes and encourages applications from qualified candidates of all abilities who bring diverse backgrounds, skills, experiences, and ideas. Accommodation is available for applicants with disabilities throughout the recruitment process upon request. If you require accommodation, please contact Anjan Ravi, People Operations & Culture Lead.
Job Type: Full-time
